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Thought leadership, tips, and tricks for world-class customer engagement

Featured Stories
The new inbox reality: How iOS changes are reshaping email marketing
Blog6 min read

The new inbox reality: How iOS changes are reshaping email marketing

December 20, 2025
Experience optimization: Turning data insights into better journeys
Blog11 min read

Experience optimization: Turning data insights into better journeys

December 18, 2025
December 2025 Bonfire Marketer of the Month: Jagex’s Emma Oliver
Blog5 min read

December 2025 Bonfire Marketer of the Month: Jagex’s Emma Oliver

December 18, 2025
Articles
Discover the most recent marketing insights.
AI customer segmentation: Smarter targeting through predictive insights
blog14 min read

AI customer segmentation: Smarter targeting through predictive insights

Team Braze
December 17, 2025
SMS vs. MMS vs. RCS: Choosing the right messaging channel for modern engagement
blog11 min read

SMS vs. MMS vs. RCS: Choosing the right messaging channel for modern engagement

Team Braze
December 16, 2025
Enterprise generative AI: Transforming data, decisions, and customer experiences
blog10 min read

Enterprise generative AI: Transforming data, decisions, and customer experiences

Team Braze
December 15, 2025
Case Studies
Read how brands are achieving their biggest milestones
Stash drives long-term investing habits with sophisticated, personalized user onboarding
case study5 min read

Stash drives long-term investing habits with sophisticated, personalized user onboarding

Snoonu drives customer loyalty and repeat orders through a gamified shopping experience
case study4 min read

Snoonu drives customer loyalty and repeat orders through a gamified shopping experience

KFC Spain's bold customer engagement strategy turned critics into fans
case study5 min read

KFC Spain's bold customer engagement strategy turned critics into fans

Reports & Guides
Read how brands are achieving their biggest milestones
Establishing a Marketing Center of Excellence: An executive’s guide to building a customer-centric organization
guide

Establishing a Marketing Center of Excellence: An executive’s guide to building a customer-centric organization

2026 Predictions: Consumer trends shaping the marketing landscape
guide

2026 Predictions: Consumer trends shaping the marketing landscape

The secret lives of channels
guide

The secret lives of channels

Videos
Read how brands are achieving their biggest milestones
Grow with Braze Dubai 2025
video

Grow with Braze Dubai 2025

November 25, 2025
Braze Connections: Singapore 2025
video

Braze Connections: Singapore 2025

August 19, 2025
What's New at Braze: July 2025
video

What's New at Braze: July 2025

July 18, 2025
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