brage

Media & Entertainment

Turn fragmented audiences into loyal fans

When attention is fragmented across screens and platforms, and AI agents now control what breaks through, Braze helps your brand stay in the mix.

A couple relaxes on a couch watching TV while overlaid UI elements show personalized streaming notifications and email prompts from a service called Movie Canon.

MADE TO SCALE WITH COMPANIES OF ALL SIZES

Power customer engagement in Media & Entertainment

Braze pulls together data to personalize recommendations and send relevant content in real-time—which allows for deeper connections to your customers, and more reasons for them to stay engaged.

128%

increase in average sessions per user

155%

increase in purchases per user

58%

increase in average user lifetime

Real-time touchpoints

Act the moment it matters

Every customer leaves signals behind: a viewer pauses a series, a reader reaches a paywall, a subscriber starts to drift away. Braze turns those moments into opportunities, helping your team and AI deliver the next interaction while it still matters.

Illustration showing a streaming user named Marcus stopping a show on Smart TV, app, or web, which triggers an automated push notification reminding him to continue watching the next episode.

Cross-channel orchestration

Keep audiences tuned in from any screen

Every interaction should feel like the next chapter, not a new conversation. Braze connects push, email, in-app, SMS, web, and connected TV so your messaging stays consistent from the couch to the commute.

A couple relaxes on a couch watching TV while overlaid app-style notifications show personalized movie recommendations and reminders from a streaming service called Movie Canon.

Intelligent personalization

Grow relationships, not just results

BrazeAI™ blends generative, predictive, and agentic intelligence so you can create sharper experiences, predict what people want next, and act on it instantly, all across the customer lifecycle.

How RTL+ used BrazeAI Agent Console™ to personalize streaming recommendations at scale
View RTL+ case study
Illustration of a marketing dashboard showing customer profiles with messaging schedules and a line graph labeled “Conversion uplift” trending upward over the week.

Case studies

HBO Max

There's never been a better time to be a better marketer.™