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Explore pricing and packaging options and get started with Braze

Flexible offerings designed for wherever you are in your customer engagement journey.

Scale your investment with real user engagement

Pricing scales with your Monthly Active Users (MAU), the customers who actively interact with your brand across your digital experiences.

Build one unified customer profile

Unify customer data across devices, channels, and touchpoints to maintain a comprehensive customer profile without unnecessary duplication.

Maintain full customer visibility

Store a complete view of your audience in Braze while aligning spend to active users—so you get full context without paying for dormant profiles.

Activate engagement when it matters most

Choose when and where to start tracking users on your website or app. Capture meaningful customer activity aligned with your engagement strategy.

A digital customer profile card for Claire Brown, displaying data like preferred channel, discount sensitivity, and purchase history.

Unlock cross-product agility

Use credits across any combination of email, SMS, in-product messaging, BrazeAI Agent Console™ and more so you can focus your spend where it delivers the strongest results.

Move faster without friction

Launch exciting new channels and evolve your strategy at any time, all without additional commercial friction.

Experiment with less risk

Test and learn what works for your customer as they (and their needs) evolve. Adjust volumes based on performance to continually deliver strong ROI.

Tap into expertise at every step

Take advantage of our comprehensive support network designed to help brands like yours navigate the world of customer engagement with confidence.

Support where you need it, when you need it

Access technical expertise and troubleshooting to keep engagement running smoothly around the clock. From initial implementation to long-term strategy, Braze offers the resources and partnership necessary to unlock continuous value.

Experts dedicated to your goals

Partner with strategic advisors and technical architects who are equally focused on aligning the platform with specific business goals and growth milestones.

Join the community

Tap into the Braze Bonfire network and connect with more than 4,500 marketers to share ideas and insights on complex migrations, advanced strategy, and technical optimization.

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FAQ

Who is Braze built for?
What will my contract with Braze look like?
What is a Monthly Active User? What is a Profile? Why are they important? 
What products and channels does Action Credits give me access to?
How do Action Credits work?
How will I be able to track my usage?
What kind of support will I get?
Does Braze offer a free plan?

Engage every customer

Experience a flexible platform designed to grow alongside the business and simplify how people engage with the brand.