Grocery inspiration guide

Grocery stores are a constant in daily life, but with 71% of marketing falling short of individual shopper needs, standard blanket discounts just aren't cutting it anymore.

To build lasting customer allegiances in today's landscape, grocery brands must evolve loyalty from a simple points program into an active behavior. With BrazeAI™, marketers can easily bridge the gap between physical and digital shopping, using real-time insights and location-based tools to deliver meaningful 1:1 engagement.

Inside you’ll find:

• Strategies for progressive profiling to gather zero-party data and power tailor-made loyalty experiences
• Location-based tactics to create seamless "phygital" moments, like sending targeted QR codes for instant point redemption when customers are nearby
• Best practices for real-time order status tracking to build trust and drive post-purchase engagement for pickup shoppers