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Resources/Webinars

Events and Webinars

Check out our upcoming events, on and offline.

Upcoming Events Past Events

[EMEA] Customer Engagement Workshop: Practical frameworks for modern customer relationships

January 28th at 10:30am GMT This live session combines real-world storytelling with practical frameworks to show how empathy, context and data come together to build genuine, long-term connections. In this session, you’ll explore: The Craft of Engagement: How modern customer engagement evolves traditional marketing, shifting from campaigns that talk at people to experiences that build ongoing relationships. Lifecycle Thinking: How to design communications that evolve with your customers’ needs. Data with Integrity: How to use zero- and first-party data responsibly to build trust and relevance. Modern Orchestration: How Braze enables seamless, connected experiences across every channel. You’ll leave with practical tools, clear frameworks, and renewed confidence in communicating the value of customer engagement across your organization. This workshop also forms part of the learning journey toward the Braze Customer Engagement Skills Badge, combining practical insight with the mindset needed to lead customer-first marketing.

January 28, 2026

What's New at Braze: a live look at the Q4 2025 Product Release

Our Q4 product release is here, and this webinar is a straightforward guide to what's new and how to use it. Join our host, Kai Williams, for a live session where we'll skip the buzzwords and focus on showing you how the new features work in the real world. Save your seat for "What's new at Braze: the Q4 2025 product release," happening live on Tuesday, January 27, 2026. Here’s what Kai will cover: A complete tour of what's new: We'll walk you through the most important Q4 updates, including the no-code RFM Segment Template, advanced Liquid personalization for Landing Pages, and granular Enhanced CDI Reporting. Live demos, not just slides: This is a hands-on session. You'll see Kai and the team build value-based segments and customize creative assets live in the Braze dashboard, so you can understand exactly how everything works. Tips you can use right away: We'll share practical tips and clear use cases—like how to identify "Champions" vs. "At-Risk" users instantly—so you can leave the session with ideas to try in your own campaigns immediately. If you use Braze, this is the most straightforward way to stay up-to-date and learn how to get more from the platform. Can't make the live session? Register anyway, and we will send you the on-demand recording to watch whenever you like. Prefer it in another language? Subtitles will be available on the live session.

January 27, 2026

How to achieve real ROI with AI

January 22, 2026 at 10am PT / 1pm ET Join Jon Hyman, CTO at Braze and Jim Fairweather, Head of AI GTM at Google Cloud, for a strategic discussion on harnessing AI's true potential. They'll cut through the hype to deliver a "less is more" framework, revealing why starting small is the key to moving fast and achieving real ROI. Learn how Google thinks about integrating AI into daily workflows and how to translate that into real-world customer engagement. Join this webinar to learn: How brands should think about harnessing the full potential of AI to drive real business outcomes. What the coming agentic era means for personalization and how the best-in-class agents will win. Practical ways to use AI for personalization and overcome the treadmill phase of adoption. A customer's-eye view of how this technology creates a more unified, engaging brand experience

January 22, 2026

[EMEA] Customer Engagement Workshop: Practical frameworks for modern customer relationships

January 28th at 10:30am GMT This live session combines real-world storytelling with practical frameworks to show how empathy, context and data come together to build genuine, long-term connections. In this session, you’ll explore: The Craft of Engagement: How modern customer engagement evolves traditional marketing, shifting from campaigns that talk at people to experiences that build ongoing relationships. Lifecycle Thinking: How to design communications that evolve with your customers’ needs. Data with Integrity: How to use zero- and first-party data responsibly to build trust and relevance. Modern Orchestration: How Braze enables seamless, connected experiences across every channel. You’ll leave with practical tools, clear frameworks, and renewed confidence in communicating the value of customer engagement across your organization. This workshop also forms part of the learning journey toward the Braze Customer Engagement Skills Badge, combining practical insight with the mindset needed to lead customer-first marketing.

January 28, 2026

What's New at Braze: a live look at the Q4 2025 Product Release

Our Q4 product release is here, and this webinar is a straightforward guide to what's new and how to use it. Join our host, Kai Williams, for a live session where we'll skip the buzzwords and focus on showing you how the new features work in the real world. Save your seat for "What's new at Braze: the Q4 2025 product release," happening live on Tuesday, January 27, 2026. Here’s what Kai will cover: A complete tour of what's new: We'll walk you through the most important Q4 updates, including the no-code RFM Segment Template, advanced Liquid personalization for Landing Pages, and granular Enhanced CDI Reporting. Live demos, not just slides: This is a hands-on session. You'll see Kai and the team build value-based segments and customize creative assets live in the Braze dashboard, so you can understand exactly how everything works. Tips you can use right away: We'll share practical tips and clear use cases—like how to identify "Champions" vs. "At-Risk" users instantly—so you can leave the session with ideas to try in your own campaigns immediately. If you use Braze, this is the most straightforward way to stay up-to-date and learn how to get more from the platform. Can't make the live session? Register anyway, and we will send you the on-demand recording to watch whenever you like. Prefer it in another language? Subtitles will be available on the live session.

January 27, 2026

How to achieve real ROI with AI

January 22, 2026 at 10am PT / 1pm ET Join Jon Hyman, CTO at Braze and Jim Fairweather, Head of AI GTM at Google Cloud, for a strategic discussion on harnessing AI's true potential. They'll cut through the hype to deliver a "less is more" framework, revealing why starting small is the key to moving fast and achieving real ROI. Learn how Google thinks about integrating AI into daily workflows and how to translate that into real-world customer engagement. Join this webinar to learn: How brands should think about harnessing the full potential of AI to drive real business outcomes. What the coming agentic era means for personalization and how the best-in-class agents will win. Practical ways to use AI for personalization and overcome the treadmill phase of adoption. A customer's-eye view of how this technology creates a more unified, engaging brand experience

January 22, 2026

[EMEA] Customer Engagement Workshop: Practical frameworks for modern customer relationships

January 28th at 10:30am GMT This live session combines real-world storytelling with practical frameworks to show how empathy, context and data come together to build genuine, long-term connections. In this session, you’ll explore: The Craft of Engagement: How modern customer engagement evolves traditional marketing, shifting from campaigns that talk at people to experiences that build ongoing relationships. Lifecycle Thinking: How to design communications that evolve with your customers’ needs. Data with Integrity: How to use zero- and first-party data responsibly to build trust and relevance. Modern Orchestration: How Braze enables seamless, connected experiences across every channel. You’ll leave with practical tools, clear frameworks, and renewed confidence in communicating the value of customer engagement across your organization. This workshop also forms part of the learning journey toward the Braze Customer Engagement Skills Badge, combining practical insight with the mindset needed to lead customer-first marketing.

January 28, 2026

Upcoming Events and Webinars

[AMER] Customer Engagement Workshop: Practical frameworks for modern customer relationships

[AMER] Customer Engagement Workshop: Practical frameworks for modern customer relationships

January 28, 2026

[EMEA] Customer Engagement Workshop: Practical frameworks for modern customer relationships

[EMEA] Customer Engagement Workshop: Practical frameworks for modern customer relationships

January 28, 2026

What's New at Braze: a live look at the Q4 2025 Product Release

What's New at Braze: a live look at the Q4 2025 Product Release

January 27, 2026

How to achieve real ROI with AI

How to achieve real ROI with AI

January 22, 2026

Explore more from the Resource Hub

Acquisition Engagement Onboarding Reduce Churn Retention Email Mobile Push Notifications Customer Engagement Braze Announcements Personalization Cross-Channel AI and Machine Learning Brand Humanity Braze Alloys Building Braze

Join the movement to journey orchestration.

The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.