Events and Webinars

January 28th at 9am PT / 12pm ET This live session combines real-world storytelling with practical frameworks to show how empathy, context and data come together to build genuine, long-term connections. In this session, you’ll explore: The Craft of Engagement: How modern customer engagement evolves traditional marketing, shifting from campaigns that talk at people to experiences that build ongoing relationships. Lifecycle Thinking: How to design communications that evolve with your customers’ needs. Data with Integrity: How to use zero- and first-party data responsibly to build trust and relevance. Modern Orchestration: How Braze enables seamless, connected experiences across every channel. You’ll leave with practical tools, clear frameworks, and renewed confidence in communicating the value of customer engagement across your organization. This workshop also forms part of the learning journey toward the Braze Customer Engagement Skills Badge, combining practical insight with the mindset needed to lead customer-first marketing.

January 22, 2026 at 9am PT / 12pm ET Join Jon Hyman, CTO at Braze and Jim Fairweather, Head of AI GTM at Google Cloud, for a strategic discussion on harnessing AI's true potential. They'll cut through the hype to deliver a "less is more" framework, revealing why starting small is the key to moving fast and achieving real ROI. Learn how Google thinks about integrating AI into daily workflows and how to translate that into real-world customer engagement. Join this webinar to learn: How brands should think about harnessing the full potential of AI to drive real business outcomes. What the coming agentic era means for personalization and how the best-in-class agents will win. Practical ways to use AI for personalization and overcome the treadmill phase of adoption. A customer's-eye view of how this technology creates a more unified, engaging brand experience

January 28th at 10:30am CET This live session combines real-world storytelling with practical frameworks to show how empathy, context and data come together to build genuine, long-term connections. In this session, you’ll explore: The Craft of Engagement: How modern customer engagement evolves traditional marketing, shifting from campaigns that talk at people to experiences that build ongoing relationships. Lifecycle Thinking: How to design communications that evolve with your customers’ needs. Data with Integrity: How to use zero- and first-party data responsibly to build trust and relevance. Modern Orchestration: How Braze enables seamless, connected experiences across every channel. You’ll leave with practical tools, clear frameworks, and renewed confidence in communicating the value of customer engagement across your organization. This workshop also forms part of the learning journey toward the Braze Customer Engagement Skills Badge, combining practical insight with the mindset needed to lead customer-first marketing.

January 28th at 9am PT / 12pm ET This live session combines real-world storytelling with practical frameworks to show how empathy, context and data come together to build genuine, long-term connections. In this session, you’ll explore: The Craft of Engagement: How modern customer engagement evolves traditional marketing, shifting from campaigns that talk at people to experiences that build ongoing relationships. Lifecycle Thinking: How to design communications that evolve with your customers’ needs. Data with Integrity: How to use zero- and first-party data responsibly to build trust and relevance. Modern Orchestration: How Braze enables seamless, connected experiences across every channel. You’ll leave with practical tools, clear frameworks, and renewed confidence in communicating the value of customer engagement across your organization. This workshop also forms part of the learning journey toward the Braze Customer Engagement Skills Badge, combining practical insight with the mindset needed to lead customer-first marketing.