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Resources/Webinars

Events and Webinars

Check out our upcoming events, on and offline.

Upcoming Events Past Events

AI Decisioning in Customer Marketing: Evaluating Reality vs. Hype

Now available on demand. One of the hottest topics in marketing technology today is AI decisioning: deploying agents to optimize 1:1 lifecycle marketing. It's a perfect use case for state-of-the-art AI that can deliver significant uplift to your revenue-focused KPIs. But because it's such a hot topic, the noise in the market has been cranked to 11. So what's real vs. hype, and how can you tell the difference? Our speakers will discuss real-world implementation and explain the concepts you need to know to make informed decisions: How true reinforcement learning works in AI decisioning The kinds of data you can use in AI decisioning and how to get it How forward-deployed engineers deliver outcomes, not just onboarding A clear roadmap of first steps and a path for expanding scope Hurdles and pitfalls to avoid that other vendors might not tell you

February 12, 2026

AI Masterclass for Marketers

April 01 2026, at 9 am PT / 12 pm ET Sixty-four percent of business leaders say AI technology is evolving so rapidly that making long-term strategic decisions feels like trying to hit a moving target. To stay ahead of the curve, marketers need to understand not only what AI can do and how it works, but how it can be applied to make your customer engagement strategy more efficient and effective. Join our interactive masterclass to discover the latest AI trends and applications for marketers, including: Frameworks to demystify AI and evaluate AI tools and use cases for marketing How AI decisioning delivers true 1:1 personalization at scale Examples from real customers driving impact from AI decisioning

The Global Customer Engagement Review 2026

March 25 2026, at 9 am PT / 12 pm ET / 4pm GMT Think your AI strategy is delivering personalized, human experiences? Your customers might feel otherwise. Join us for our biggest virtual event of the year, the 2026 Global Customer Engagement Review, and get a data-backed look at where AI is actually driving impact. Our keynote speaker, Swan Sit, is an AI thought leader with firsthand experience leading global digital marketing at Nike, Revlon, and Estée Lauder. Drawing from her work at some of the world’s most iconic brands, she’ll share a practical, optimistic perspective on how marketers can use AI to enhance creativity, scale personalization, and drive measurable growth—without losing the human touch customers expect. Then, we’ll sit down with marketing leaders from Talkspace and Volo Sports for a candid discussion on how they’re navigating the realities of AI-powered marketing. They’ll share what’s working, what’s not, and how their teams are adapting in real time. What you’ll learn: Where AI is actually improving customer engagement—and where it’s falling short How to pair AI-driven efficiency with authentic human connection Ways to evolve your marketing strategy as AI increasingly “shops” on behalf of consumers We’ll have time for live Q&A with Swan and our panel–so bring your burning AI questions (we know you have them).

AI Decisioning in Customer Marketing: Evaluating Reality vs. Hype

Now available on demand. One of the hottest topics in marketing technology today is AI decisioning: deploying agents to optimize 1:1 lifecycle marketing. It's a perfect use case for state-of-the-art AI that can deliver significant uplift to your revenue-focused KPIs. But because it's such a hot topic, the noise in the market has been cranked to 11. So what's real vs. hype, and how can you tell the difference? Our speakers will discuss real-world implementation and explain the concepts you need to know to make informed decisions: How true reinforcement learning works in AI decisioning The kinds of data you can use in AI decisioning and how to get it How forward-deployed engineers deliver outcomes, not just onboarding A clear roadmap of first steps and a path for expanding scope Hurdles and pitfalls to avoid that other vendors might not tell you

February 12, 2026

AI Masterclass for Marketers

April 01 2026, at 9 am PT / 12 pm ET Sixty-four percent of business leaders say AI technology is evolving so rapidly that making long-term strategic decisions feels like trying to hit a moving target. To stay ahead of the curve, marketers need to understand not only what AI can do and how it works, but how it can be applied to make your customer engagement strategy more efficient and effective. Join our interactive masterclass to discover the latest AI trends and applications for marketers, including: Frameworks to demystify AI and evaluate AI tools and use cases for marketing How AI decisioning delivers true 1:1 personalization at scale Examples from real customers driving impact from AI decisioning

The Global Customer Engagement Review 2026

March 25 2026, at 9 am PT / 12 pm ET / 4pm GMT Think your AI strategy is delivering personalized, human experiences? Your customers might feel otherwise. Join us for our biggest virtual event of the year, the 2026 Global Customer Engagement Review, and get a data-backed look at where AI is actually driving impact. Our keynote speaker, Swan Sit, is an AI thought leader with firsthand experience leading global digital marketing at Nike, Revlon, and Estée Lauder. Drawing from her work at some of the world’s most iconic brands, she’ll share a practical, optimistic perspective on how marketers can use AI to enhance creativity, scale personalization, and drive measurable growth—without losing the human touch customers expect. Then, we’ll sit down with marketing leaders from Talkspace and Volo Sports for a candid discussion on how they’re navigating the realities of AI-powered marketing. They’ll share what’s working, what’s not, and how their teams are adapting in real time. What you’ll learn: Where AI is actually improving customer engagement—and where it’s falling short How to pair AI-driven efficiency with authentic human connection Ways to evolve your marketing strategy as AI increasingly “shops” on behalf of consumers We’ll have time for live Q&A with Swan and our panel–so bring your burning AI questions (we know you have them).

AI Decisioning in Customer Marketing: Evaluating Reality vs. Hype

Now available on demand. One of the hottest topics in marketing technology today is AI decisioning: deploying agents to optimize 1:1 lifecycle marketing. It's a perfect use case for state-of-the-art AI that can deliver significant uplift to your revenue-focused KPIs. But because it's such a hot topic, the noise in the market has been cranked to 11. So what's real vs. hype, and how can you tell the difference? Our speakers will discuss real-world implementation and explain the concepts you need to know to make informed decisions: How true reinforcement learning works in AI decisioning The kinds of data you can use in AI decisioning and how to get it How forward-deployed engineers deliver outcomes, not just onboarding A clear roadmap of first steps and a path for expanding scope Hurdles and pitfalls to avoid that other vendors might not tell you

February 12, 2026

Upcoming Events and Webinars

AI Masterclass for Marketers

AI Masterclass for Marketers

The Global Customer Engagement Review 2026

The Global Customer Engagement Review 2026

Explore more from the Resource Hub

Acquisition Engagement Onboarding Reduce Churn Retention Email Mobile Push Notifications Customer Engagement Braze Announcements Personalization Cross-Channel AI and Machine Learning Brand Humanity Braze Alloys Building Braze

Join the movement to journey orchestration.

The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.