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Resources/Webinars

Events and Webinars

Check out our upcoming events, on and offline.

Upcoming Events Past Events

How AI decisioning unlocks 1:1 personalization at scale

Now available on-demand Consumers now expect brand experiences tailored to their exact wants and needs. Because of this evolution, advanced personalization is critical for driving revenue and customer loyalty. AI has opened new frontiers in 1:1 personalization, but many brands still struggle to optimize messaging at scale. Now, AI decisioning is helping brands build hyper-personalized campaigns. Join OfferFit by Braze for a webinar on how to transform 1:1 personalization dreams into reality. During the session, you’ll hear more about: The role of reinforcement learning in customer engagement Advice for getting started with AI decisioning using a crawl/walk/run approach How brands like Kayo Sports, Australia’s largest and fastest-growing sports streaming service, embraced AI decisioning to successfully scale advanced personalization

State of Customer Engagement 2025: GCC Edition

July 16 at 3pm GST Looking to master customer engagement in the unique and rapidly evolving market in the Gulf Cooperation Council (GCC)? In the dynamic GCC market, brands are quick to embrace cutting-edge technologies like AI for personalization, yet many struggle to deliver the truly seamless cross-channel experiences that customers now expect. Join us on July 16th for our largest virtual event in the GCC, the State of Customer Engagement 2025: GCC Edition, and hear real-life stories from leaders at top GCC brands like muvi Cinemas, Washmen, The Chefz, and a leading telco company in KSA in a live panel. They'll demonstrate exactly how they're navigating these very challenges to provide consistent customer journeys that stand out. What you'll learn: Transforming Team Silos into Synergies – Driving cross-functional collaboration to elevate CX. Uplevelling from Fragmentation to Flow – Creating seamless, integrated customer journeys. Navigating the Loyalty Labyrinth – Rethinking loyalty in a time of evolving expectations. *Source: 2025 GCC Customer Engagement Review

Harnessing First Party Data for Personalised Customer Journeys

June 10, 2025 at 11am BST Join Kai Williams, Manager, Customer & Partner Training, for a learning session direct from the City x City London stage! By the end of this session, you’ll be able to explain why first-party data is so critical - not just for privacy & compliance, but for unlocking truly personalised experiences. You’ll learn how to identify and collect high-value customer data using tools like Braze Landing Pages, and how to build and target meaningful audience segments based on that data. Finally, you’ll explore how to design cross-channel customer journeys using Braze Canvas Flow and Connected Content to bring personalisation to life. Whether your focus is email, push, in-app, or a full channel mix, we’ll discuss smarter, more impactful ways to make use of the data your customers are sharing with you.

How AI decisioning unlocks 1:1 personalization at scale

Now available on-demand Consumers now expect brand experiences tailored to their exact wants and needs. Because of this evolution, advanced personalization is critical for driving revenue and customer loyalty. AI has opened new frontiers in 1:1 personalization, but many brands still struggle to optimize messaging at scale. Now, AI decisioning is helping brands build hyper-personalized campaigns. Join OfferFit by Braze for a webinar on how to transform 1:1 personalization dreams into reality. During the session, you’ll hear more about: The role of reinforcement learning in customer engagement Advice for getting started with AI decisioning using a crawl/walk/run approach How brands like Kayo Sports, Australia’s largest and fastest-growing sports streaming service, embraced AI decisioning to successfully scale advanced personalization

State of Customer Engagement 2025: GCC Edition

July 16 at 3pm GST Looking to master customer engagement in the unique and rapidly evolving market in the Gulf Cooperation Council (GCC)? In the dynamic GCC market, brands are quick to embrace cutting-edge technologies like AI for personalization, yet many struggle to deliver the truly seamless cross-channel experiences that customers now expect. Join us on July 16th for our largest virtual event in the GCC, the State of Customer Engagement 2025: GCC Edition, and hear real-life stories from leaders at top GCC brands like muvi Cinemas, Washmen, The Chefz, and a leading telco company in KSA in a live panel. They'll demonstrate exactly how they're navigating these very challenges to provide consistent customer journeys that stand out. What you'll learn: Transforming Team Silos into Synergies – Driving cross-functional collaboration to elevate CX. Uplevelling from Fragmentation to Flow – Creating seamless, integrated customer journeys. Navigating the Loyalty Labyrinth – Rethinking loyalty in a time of evolving expectations. *Source: 2025 GCC Customer Engagement Review

Harnessing First Party Data for Personalised Customer Journeys

June 10, 2025 at 11am BST Join Kai Williams, Manager, Customer & Partner Training, for a learning session direct from the City x City London stage! By the end of this session, you’ll be able to explain why first-party data is so critical - not just for privacy & compliance, but for unlocking truly personalised experiences. You’ll learn how to identify and collect high-value customer data using tools like Braze Landing Pages, and how to build and target meaningful audience segments based on that data. Finally, you’ll explore how to design cross-channel customer journeys using Braze Canvas Flow and Connected Content to bring personalisation to life. Whether your focus is email, push, in-app, or a full channel mix, we’ll discuss smarter, more impactful ways to make use of the data your customers are sharing with you.

How AI decisioning unlocks 1:1 personalization at scale

Now available on-demand Consumers now expect brand experiences tailored to their exact wants and needs. Because of this evolution, advanced personalization is critical for driving revenue and customer loyalty. AI has opened new frontiers in 1:1 personalization, but many brands still struggle to optimize messaging at scale. Now, AI decisioning is helping brands build hyper-personalized campaigns. Join OfferFit by Braze for a webinar on how to transform 1:1 personalization dreams into reality. During the session, you’ll hear more about: The role of reinforcement learning in customer engagement Advice for getting started with AI decisioning using a crawl/walk/run approach How brands like Kayo Sports, Australia’s largest and fastest-growing sports streaming service, embraced AI decisioning to successfully scale advanced personalization

Upcoming Events and Webinars

State of Customer Engagement 2025: GCC Edition

webinarMedia & Entertainment

State of Customer Engagement 2025: GCC Edition

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Acquisition Engagement Onboarding Reduce Churn Retention Email Mobile Push Notifications Customer Engagement Braze Announcements Personalization Cross-Channel AI and Machine Learning Brand Humanity Braze Alloys Building Braze

Join the movement to journey orchestration.

The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.