Create engaging cross-channel experiences
Simplify journey orchestration
Move from ideation to go-live in clicks with an intuitive, no-code customer journey builder.Optimize with AI
Experiment and refine copy, creative, timing, channel mix, promotions, and more with intelligent automation.Execute in real time at scale
Deliver 1:1 experiences at scale, from live customer behavior.Create consistency across channels
Coordinate messaging across every channel from one, centralized interface.
Simplify journey orchestration
Orchestrate and automate smarter journeys
Build dynamic user journeys with an intuitive drag-and-drop interface.
Automatically adapt your engagement strategy with branching logic that guides your audience down specific journey paths based on real-time preferences and behaviors.
Simplify journey orchestration and establish best in class engagement with turnkey, pre-built journeys for key use cases and industries.
Continuously uncover new insights throughout a customer’s journey with your brand and rapidly put them to use.
Simplify journey orchestration
Coordinate all your campaigns from one place
From teams of 2 to 200, work together with in-line comments, version history, and post-launch edits to refine and optimize your campaigns and Canvases.
Set message priority rules once and automatically apply them across every campaign and Canvas, so time-sensitive or high-value messages jump ahead of routine sends.
Manage campaign categories by type, business unit, or region, right in Braze. Skip the cross-team check-ins and manual planning docs that used to keep it all straight.
Experiment and optimize with AI
Eliminate the guesswork. Get better results
Compare 100+ message variants in a single experiment or test an entire journey end to end, all from one toggle.
Reach customers on the channels they use most, at the moments they're most likely to respond.
Proven algorithms tune campaigns as they run and route every customer to their best-performing path.
"Our long-standing partnership with Braze has allowed us to continuously refine our customer communication strategy. We've leveraged Braze's capabilities to optimize message timing and personalization, resulting in stronger engagement and a noticeable improvement in the overall customer experience."
Tobias Lüder
Head of CRM - Europe, foodora
Execute in real time and at scale
Never miss a moment
Launch journeys and messages off live customer behavior, cross-channel interactions, and updates flowing in from the rest of your stack.
Each profile pulls together the first-party data you already own, so personalization reflects who someone actually is.
Feel confident with a platform that operates with sub-second latency, regardless of your data and send volumes.
Create consistency across channels
Cohesive experiences, wherever your customers are
Seamlessly blend in-product and out of product channels— including email, mobile app, SMS, WhatsApp, web, paid media—from one interface.
Build brand equity by keeping all your messaging centralized and on-brand, so that a customer hears the same voice whether they receive an email, a push notification, or a text.
A tap in the app can trigger an SMS, a site visit can trigger an email, so journeys respond to what customers actually do.
