Reports and Guides

Digital-first consumers are reshaping retail across APAC and the GCC. Shopping now happens in moments, not channels, powered by superapps, 5G, and AI. As privacy laws tighten and personalization expectations rise, relevance and trust define the new standard for loyalty. From transactional to transformational reveals how leading brands like Central Retail, Styli, and Sephora SEA orchestrate data-driven, consent-first experiences that convert curiosity into repeat engagement and growth. Get the guide for: Proven campaign ideas across the customer lifecycle from onboarding and first-to-second purchase to churn prevention and reactivation. Actionable insights from regional leaders like Central Retail, Styli, and Sephora SEA that demonstrate how personalization and orchestration drive measurable business outcomes. Ready-to-adapt templates and inspiration to design localized, trust-based journeys, whether you’re engaging superapp shoppers in SEA, loyalty members in the GCC, or omnichannel customers in ANZ. Unlock how top APAC retailers are building loyalty through context, not just communication and turn every interaction into a meaningful moment.

AI has moved past novelty. Brands are learning to use it with real sophistication. Early AI tools delivered efficiency. The next wave delivers effectiveness—helping marketers build deeper relationships, unlock creativity, and hit the business goals that matter most. This guide shows how to shift your focus from speed to strategy with AI. Inside you’ll find: Why efficiency isn’t enough in customer engagement Ways to make AI your strategic marketing partner Real examples of AI delivering measurable results