Reports and Guides

As we navigate the rapidly changing landscape of customer engagement, the insights from the Braze Customer Engagement Review are more crucial than ever for achieving success. In today’s competitive market, brands must leverage data-driven strategies to foster meaningful connections with their customers and enhance their overall experience. Our comprehensive workbook, Transforming Insights into Action, delves into the key findings of the Braze Customer Engagement Review and provides actionable prompts designed specifically for marketers. This resource empowers you to turn insights into effective strategies that resonate with your audience and drive engagement. Get the guide to uncover: How to leverage customer insights to create personalized marketing experiences that resonate. Strategies for building lasting relationships with customers through targeted engagement. Techniques for enhancing customer experience and satisfaction at every touchpoint.

AI is a transformative force reshaping marketing–and with that, the role of the CMO. This Forrester Vision Report examines how AI is redefining marketing strategies, team dynamics, and leadership responsibilities–and provides guidance to empower you to navigate this new era with confidence and agility. Access the report for insights on: The Evolving Role of the CMO: Understand how AI is becoming a critical component of CMO job descriptions and the skills necessary for future success Best Practices for AI Integration: Explore actionable strategies for CMOs to prioritize AI initiatives while managing their teams effectively Navigating Partnerships in the AI Era: Learn how to rethink internal and external partnerships to leverage AI for enhanced marketing performance

From Ramadan to White Friday, sales events in the Gulf Cooperation Council (GCC) are transforming the region’s retail landscape. To stay ahead of the competition, GCC brands need to respond by embracing data-driven customer engagement strategies that offer elevated consumer experiences at scale. Our guide Winning Big in GCC Sales events explores how the best brands in the region are using AI, personalization, and scalable cross-channel messaging to make high-traffic sales events matter—and how your brand can do the same. Get the guide to uncover: How to use real-time data to provide personalized marketing experiences Strategies to maintain reliability during peak campaign periods How to identify, engage, and monetize anonymous users

As financial services institutions across APAC navigate an increasingly competitive and regulated landscape, traditional approaches to customer engagement are no longer enough. From mobile-first behaviors to evolving trust dynamics, the stakes for meaningful, real-time connection have never been higher. That’s why leading financial brands are turning to Braze to power dynamic, personalized experiences that drive acquisition, deepen loyalty, and maximize lifetime value. In this guide, we explore the key strategies and real-world use cases transforming engagement in financial services across the region. Whether you’re looking to reduce churn, streamline onboarding, or deliver more connected journeys, this playbook shows how to get there, with speed and scale. Download this Braze guide to discover: Why real-time personalization is critical for building trust and driving financial outcomes in APAC markets How to orchestrate seamless, cross-channel journeys that meet mobile-first expectations Proven tactics for onboarding, retention, and lifecycle engagement—plus success stories from regional leaders What to prioritize in a future-ready platform to evolve with your customers and compliance needs

As businesses scale, manual marketing methods often hit a wall, limiting growth and creating fragmented experiences. That’s when the need for a unified, intelligent customer engagement platform becomes critical. In this guide, we break down the top reasons why marketers are moving beyond traditional CRMs and turning to platforms like Braze. From real-time personalization to cross-channel orchestration, learn how modern brands are rethinking engagement to drive loyalty, retention, and long-term growth. Dive into this exclusive Braze guide to uncover: Why CRMs alone fall short—and how customer engagement platforms fill the gap How AI, automation, and real-time data power personalized and scalable customer journeys What to look for in a future-ready platform that evolves with your growth

For growing businesses, engagement isn’t just a marketing function, it’s a strategic growth lever. But with limited resources and evolving customer expectations, how can SMBs find a platform that balances power and usability? This guide is your blueprint for evaluating the right-fit customer engagement platform. Whether you’re just getting started or scaling fast, learn what truly matters — from usability to scalability — so you can build smarter, faster, and more personalized customer experiences. Discover the essential pillars for choosing the right platform: How to balance feature depth with ease of use across lean teams What data, integrations, and security capabilities really future-proof your platform Why journey orchestration, AI, and strategic support make all the difference