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Resources/Reports & Guides

Reports and Guides

Check out our articles and guides on the latest in customer engagement.

Forrester Vision Report: How AI Impacts The CMO

Forrester Vision Report: How AI Impacts The CMO

AI is a transformative force reshaping marketing–and with that, the role of the CMO. This Forrester Vision Report examines how AI is redefining marketing strategies, team dynamics, and leadership responsibilities–and provides guidance to empower you to navigate this new era with confidence and agility. Access the report for insights on: The Evolving Role of the CMO: Understand how AI is becoming a critical component of CMO job descriptions and the skills necessary for future success Best Practices for AI Integration: Explore actionable strategies for CMOs to prioritize AI initiatives while managing their teams effectively Navigating Partnerships in the AI Era: Learn how to rethink internal and external partnerships to leverage AI for enhanced marketing performance

Braze Inspiration Guide

Braze Inspiration Guide

Get inspired, then get moving. You know what your marketing team needs to improve—push opt-ins, repeat purchases, 90-day retention—but you're not sure how to get there. This interactive guide is here to help. Inside, you’ll find 55+ real campaigns, proven tactics, and ideas to move your strategy forward. Explore work that’s not only creative, but converts too. You can filter and explore by: Goal: Activation, Monetization, Retention Channel: Email, In-App, Push, SMS Effort level: From simple sends to complex journeys

Customer Engagement Review Workbook

Customer Engagement Review Workbook

As we navigate the rapidly changing landscape of customer engagement, the insights from the Braze Customer Engagement Review are more crucial than ever for achieving success. In today’s competitive market, brands must leverage data-driven strategies to foster meaningful connections with their customers and enhance their overall experience. Our comprehensive workbook, Transforming Insights into Action, delves into the key findings of the Braze Customer Engagement Review and provides actionable prompts designed specifically for marketers. This resource empowers you to turn insights into effective strategies that resonate with your audience and drive engagement. Get the guide to uncover: How to leverage customer insights to create personalized marketing experiences that resonate. Strategies for building lasting relationships with customers through targeted engagement. Techniques for enhancing customer experience and satisfaction at every touchpoint.

Forrester Vision Report: How AI Impacts The CMO

Forrester Vision Report: How AI Impacts The CMO

AI is a transformative force reshaping marketing–and with that, the role of the CMO. This Forrester Vision Report examines how AI is redefining marketing strategies, team dynamics, and leadership responsibilities–and provides guidance to empower you to navigate this new era with confidence and agility. Access the report for insights on: The Evolving Role of the CMO: Understand how AI is becoming a critical component of CMO job descriptions and the skills necessary for future success Best Practices for AI Integration: Explore actionable strategies for CMOs to prioritize AI initiatives while managing their teams effectively Navigating Partnerships in the AI Era: Learn how to rethink internal and external partnerships to leverage AI for enhanced marketing performance

Braze Inspiration Guide

Braze Inspiration Guide

Get inspired, then get moving. You know what your marketing team needs to improve—push opt-ins, repeat purchases, 90-day retention—but you're not sure how to get there. This interactive guide is here to help. Inside, you’ll find 55+ real campaigns, proven tactics, and ideas to move your strategy forward. Explore work that’s not only creative, but converts too. You can filter and explore by: Goal: Activation, Monetization, Retention Channel: Email, In-App, Push, SMS Effort level: From simple sends to complex journeys

Customer Engagement Review Workbook

Customer Engagement Review Workbook

As we navigate the rapidly changing landscape of customer engagement, the insights from the Braze Customer Engagement Review are more crucial than ever for achieving success. In today’s competitive market, brands must leverage data-driven strategies to foster meaningful connections with their customers and enhance their overall experience. Our comprehensive workbook, Transforming Insights into Action, delves into the key findings of the Braze Customer Engagement Review and provides actionable prompts designed specifically for marketers. This resource empowers you to turn insights into effective strategies that resonate with your audience and drive engagement. Get the guide to uncover: How to leverage customer insights to create personalized marketing experiences that resonate. Strategies for building lasting relationships with customers through targeted engagement. Techniques for enhancing customer experience and satisfaction at every touchpoint.

Forrester Vision Report: How AI Impacts The CMO

Forrester Vision Report: How AI Impacts The CMO

AI is a transformative force reshaping marketing–and with that, the role of the CMO. This Forrester Vision Report examines how AI is redefining marketing strategies, team dynamics, and leadership responsibilities–and provides guidance to empower you to navigate this new era with confidence and agility. Access the report for insights on: The Evolving Role of the CMO: Understand how AI is becoming a critical component of CMO job descriptions and the skills necessary for future success Best Practices for AI Integration: Explore actionable strategies for CMOs to prioritize AI initiatives while managing their teams effectively Navigating Partnerships in the AI Era: Learn how to rethink internal and external partnerships to leverage AI for enhanced marketing performance

Explore more from the Resource Hub

Acquisition Engagement Onboarding Reduce Churn Retention Email Mobile Push Notifications Customer Engagement Braze Announcements Personalization Cross-Channel AI and Machine Learning Brand Humanity Braze Alloys Building Braze

Join the movement to journey orchestration.

The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.