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Resources/Reports & Guides

Reports and Guides

Check out our articles and guides on the latest in customer engagement.

The State of Customer Engagement in APAC

The State of Customer Engagement in APAC

Customers today have more choices than ever before. To capture and hold their attention across the lifecycle, APAC brands need to strike a balance between creative brand-building and more data-driven, retention-focused approaches. To help out, we assembled our State of Customer Engagement in APAC guide. In this regional deep-dive, we leverage insights from APAC marketing executives to learn about the customer engagement trends to watch this year and to provide actionable solutions to the strategic challenges they present.

Acquisition in Action: Attracting New Customers and Keeping Them Engaged

Acquisition in Action: Attracting New Customers and Keeping Them Engaged

In today's competitive market, acquiring new customers is just the beginning. Brands must also focus on activating these new users to foster long-term engagement and loyalty. This guide delves into effective, privacy-conscious strategies for both acquisition and activation, helping you build a robust customer engagement program. By understanding the nuances between acquisition and activation, you can set up your brand for sustained success and growth. In this comprehensive guide, you'll discover: Key acquisition tools and use cases Strategies for effective customer activation Troubleshooting common acquisition issues Cross-channel marketing approaches for better engagement

The State of Customer Engagement in Financial Services

The State of Customer Engagement in Financial Services

Financial services brands have more options to engage with customers than ever before—and those customers are demanding highly relevant, consistent experiences. So it may be a surprise that only 41% of consumers are satisfied with the messaging experiences that financial services companies offer. To help close the gap, we’ve identified actionable solutions for financial services companies in The State of Customer Engagement in Financial Services. Get the guide to uncover: What financial services brands are already doing to earn trust and understand customer needs How financial services brands can drive retention and satisfaction How to optimize with AI without compromising compliance

The State of Customer Engagement in APAC

The State of Customer Engagement in APAC

Customers today have more choices than ever before. To capture and hold their attention across the lifecycle, APAC brands need to strike a balance between creative brand-building and more data-driven, retention-focused approaches. To help out, we assembled our State of Customer Engagement in APAC guide. In this regional deep-dive, we leverage insights from APAC marketing executives to learn about the customer engagement trends to watch this year and to provide actionable solutions to the strategic challenges they present.

Acquisition in Action: Attracting New Customers and Keeping Them Engaged

Acquisition in Action: Attracting New Customers and Keeping Them Engaged

In today's competitive market, acquiring new customers is just the beginning. Brands must also focus on activating these new users to foster long-term engagement and loyalty. This guide delves into effective, privacy-conscious strategies for both acquisition and activation, helping you build a robust customer engagement program. By understanding the nuances between acquisition and activation, you can set up your brand for sustained success and growth. In this comprehensive guide, you'll discover: Key acquisition tools and use cases Strategies for effective customer activation Troubleshooting common acquisition issues Cross-channel marketing approaches for better engagement

The State of Customer Engagement in Financial Services

The State of Customer Engagement in Financial Services

Financial services brands have more options to engage with customers than ever before—and those customers are demanding highly relevant, consistent experiences. So it may be a surprise that only 41% of consumers are satisfied with the messaging experiences that financial services companies offer. To help close the gap, we’ve identified actionable solutions for financial services companies in The State of Customer Engagement in Financial Services. Get the guide to uncover: What financial services brands are already doing to earn trust and understand customer needs How financial services brands can drive retention and satisfaction How to optimize with AI without compromising compliance

The State of Customer Engagement in APAC

The State of Customer Engagement in APAC

Customers today have more choices than ever before. To capture and hold their attention across the lifecycle, APAC brands need to strike a balance between creative brand-building and more data-driven, retention-focused approaches. To help out, we assembled our State of Customer Engagement in APAC guide. In this regional deep-dive, we leverage insights from APAC marketing executives to learn about the customer engagement trends to watch this year and to provide actionable solutions to the strategic challenges they present.

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Acquisition Engagement Onboarding Reduce Churn Retention Email Mobile Push Notifications Customer Engagement Braze Announcements Personalization Cross-Channel AI and Machine Learning Brand Humanity Braze Alloys Building Braze

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