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Resources/Reports & Guides

Reports and Guides

Check out our articles and guides on the latest in customer engagement.

From cart to heart: How grocery brands can build lasting loyalty

From cart to heart: How grocery brands can build lasting loyalty

Grocery stores are a constant in daily life, but with 71% of marketing falling short of individual shopper needs, standard blanket discounts just aren't cutting it anymore. To build lasting customer allegiances in today's landscape, grocery brands must evolve loyalty from a simple points program into an active behavior. With BrazeAI™, marketers can easily bridge the gap between physical and digital shopping, using real-time insights and location-based tools to deliver meaningful 1:1 engagement. Inside you’ll find: Strategies for progressive profiling to gather zero-party data and power tailor-made loyalty experiences Location-based tactics to create seamless "phygital" moments, like sending targeted QR codes for instant point redemption when customers are nearby Best practices for real-time order status tracking to build trust and drive post-purchase engagement for pickup shoppers

Q-phoria unleashed: How to turn Q4’s seasonal shoppers into loyal customers all year round

Q-phoria unleashed: How to turn Q4’s seasonal shoppers into loyal customers all year round

Q4 brings brands a huge influx of new customers, data, and permission. But the average US consumer belongs to eight loyalty programs and engages with only five, and 53% regularly switch brands even though they’re members. After the festive rush, the gap between enrollment and engagement quietly drains the value Q4 was meant to create. Created in partnership with The ELA™, this report explains why loyalty schemes are losing their shine and what it takes to turn single seasonal purchases into lasting relationships. Inside, you’ll find the insights behind: How to rebuild loyalty programs around what customers actually value How to turn Q4’s influx of customers, data, and permission into repeat purchases The psychology of loyalty, and why rewards money can’t easily buy often beat another discount Benchmarks and campaign results from leading brands Whether you’re planning your post-peak retention strategy or rethinking your loyalty program from the ground up, this report shows how to make Q4’s new customers stick.

The loyalty gap: Exclusive research on what really keeps consumers engaged, redeeming, and coming back

The loyalty gap: Exclusive research on what really keeps consumers engaged, redeeming, and coming back

Only 4% of US consumers say they stay enrolled in a loyalty program because they genuinely like the brand. The rest are banking perks, sticking around because membership is free, or barely engaging at all. We surveyed 5,000 US consumers and found that the majority wouldn't notice—or care—if their favorite brand's loyalty program vanished tomorrow. Enrollment might be up, but tangible engagement isn't, and the gap between the two is quietly costing brands the retention and margin their loyalty programs were built to protect. This report breaks down exactly where that gap is coming from and what leading brands are doing to close it. Inside, you'll find the insights behind: Why loyalty sign-ups don't equal spend, and how to tell if your program is actually engaging members What actually earns repeat purchases (hint: it's not always the biggest offer) Trends in consumer comfort levels with data and AI, and the smartest way to personalize without eroding trust Real campaign examples from leading brands that show measurable lifts in conversion, engagement, and revenue Whether you're scaling a loyalty program from scratch or trying to breathe life into an existing one, this is the data that tells you where to focus first.

From cart to heart: How grocery brands can build lasting loyalty

From cart to heart: How grocery brands can build lasting loyalty

Grocery stores are a constant in daily life, but with 71% of marketing falling short of individual shopper needs, standard blanket discounts just aren't cutting it anymore. To build lasting customer allegiances in today's landscape, grocery brands must evolve loyalty from a simple points program into an active behavior. With BrazeAI™, marketers can easily bridge the gap between physical and digital shopping, using real-time insights and location-based tools to deliver meaningful 1:1 engagement. Inside you’ll find: Strategies for progressive profiling to gather zero-party data and power tailor-made loyalty experiences Location-based tactics to create seamless "phygital" moments, like sending targeted QR codes for instant point redemption when customers are nearby Best practices for real-time order status tracking to build trust and drive post-purchase engagement for pickup shoppers

Q-phoria unleashed: How to turn Q4’s seasonal shoppers into loyal customers all year round

Q-phoria unleashed: How to turn Q4’s seasonal shoppers into loyal customers all year round

Q4 brings brands a huge influx of new customers, data, and permission. But the average US consumer belongs to eight loyalty programs and engages with only five, and 53% regularly switch brands even though they’re members. After the festive rush, the gap between enrollment and engagement quietly drains the value Q4 was meant to create. Created in partnership with The ELA™, this report explains why loyalty schemes are losing their shine and what it takes to turn single seasonal purchases into lasting relationships. Inside, you’ll find the insights behind: How to rebuild loyalty programs around what customers actually value How to turn Q4’s influx of customers, data, and permission into repeat purchases The psychology of loyalty, and why rewards money can’t easily buy often beat another discount Benchmarks and campaign results from leading brands Whether you’re planning your post-peak retention strategy or rethinking your loyalty program from the ground up, this report shows how to make Q4’s new customers stick.

The loyalty gap: Exclusive research on what really keeps consumers engaged, redeeming, and coming back

The loyalty gap: Exclusive research on what really keeps consumers engaged, redeeming, and coming back

Only 4% of US consumers say they stay enrolled in a loyalty program because they genuinely like the brand. The rest are banking perks, sticking around because membership is free, or barely engaging at all. We surveyed 5,000 US consumers and found that the majority wouldn't notice—or care—if their favorite brand's loyalty program vanished tomorrow. Enrollment might be up, but tangible engagement isn't, and the gap between the two is quietly costing brands the retention and margin their loyalty programs were built to protect. This report breaks down exactly where that gap is coming from and what leading brands are doing to close it. Inside, you'll find the insights behind: Why loyalty sign-ups don't equal spend, and how to tell if your program is actually engaging members What actually earns repeat purchases (hint: it's not always the biggest offer) Trends in consumer comfort levels with data and AI, and the smartest way to personalize without eroding trust Real campaign examples from leading brands that show measurable lifts in conversion, engagement, and revenue Whether you're scaling a loyalty program from scratch or trying to breathe life into an existing one, this is the data that tells you where to focus first.

From cart to heart: How grocery brands can build lasting loyalty

From cart to heart: How grocery brands can build lasting loyalty

Grocery stores are a constant in daily life, but with 71% of marketing falling short of individual shopper needs, standard blanket discounts just aren't cutting it anymore. To build lasting customer allegiances in today's landscape, grocery brands must evolve loyalty from a simple points program into an active behavior. With BrazeAI™, marketers can easily bridge the gap between physical and digital shopping, using real-time insights and location-based tools to deliver meaningful 1:1 engagement. Inside you’ll find: Strategies for progressive profiling to gather zero-party data and power tailor-made loyalty experiences Location-based tactics to create seamless "phygital" moments, like sending targeted QR codes for instant point redemption when customers are nearby Best practices for real-time order status tracking to build trust and drive post-purchase engagement for pickup shoppers

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