Reports and Guides

The ability to connect with customers across channels is no longer a nice-to-have—it’s a baseline in the competitive marketing landscape and is crucial to gaining the kind of attention and loyalty that makes brands thrive. But making the transition from single point solutions to truly responsive, seamless cross-channel marketing is anything but easy. Our guide Establishing a Marketing Center of Excellence: An executive’s guide to building a customer-centric organization explores how you can grow competence and capability across functions, improve collaboration, and measure performance in your marketing. Download it now to explore: Key components of an effective marketing CoE Cross-channel challenges and how to solve them How to take action with the right tools, structure, and support

The state of retail personalization surveys the landscape of retail consumer behavior and marketing personalization in 2026. Learn more about the trends shaping this year, and new ways for marketers to build customer relationships with 1:1 personalization.

Imagine this: Your brand needs to improve your push opt-ins, or repeat purchase rates, or 90-day retention, but you and your team aren't sure how to make it happen. Don’t panic: Marketer’s block can happen to anyone, even the best marketers. The Braze WhatsApp Inspiration Guide has a library of proven customer engagement campaigns and use cases to spark your next brainstorm. Teams of 1 or 100 can find practical, impactful ways to boost activation, monetization, or retention efforts.

The ability to connect with customers across channels is no longer a nice-to-have—it’s a baseline in the competitive marketing landscape and is crucial to gaining the kind of attention and loyalty that makes brands thrive. But making the transition from single point solutions to truly responsive, seamless cross-channel marketing is anything but easy. Our guide Establishing a Marketing Center of Excellence: An executive’s guide to building a customer-centric organization explores how you can grow competence and capability across functions, improve collaboration, and measure performance in your marketing. Download it now to explore: Key components of an effective marketing CoE Cross-channel challenges and how to solve them How to take action with the right tools, structure, and support