English
Français
日本語
한국어
Português BR

Resources/Reports & Guides

Reports and Guides

Check out our articles and guides on the latest in customer engagement.

The 2026 Australia and New Zealand Customer Engagement Review

The 2026 Australia and New Zealand Customer Engagement Review

Brands in Australia and New Zealand (ANZ) know how to drive results, but as 2026 has gotten underway, these companies have found themselves grappling with a whole new set of rules. For our 2026 ANZ Customer Engagement Review, we asked regional marketing leaders what sort of path they’re paving for the road ahead—and how they’re going to unlock the next level of customer engagement. Dive into the full 2026 ANZ Customer Engagement Review to learn more about: Why fragmented data is stalling your predictions—and how you can fix it How leading brands are prioritizing a more human touch to avoid generic, one-size-fits-all campaigns Strategies for demonstrating ROI by connecting the dots between your campaigns and the bottom line How AI can help you focus on creating personal interactions your customers will remember—and keep them coming back for more

The Forrester Wave™: Email Marketing Service Providers, Q1 2026

The Forrester Wave™: Email Marketing Service Providers, Q1 2026

Braze has been named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q1 2026. In the report, Forrester writes that “Braze has one of the strongest current offerings in the evaluation.” We earned the top score possible in the criteria of message composition, queries and segmentation, dynamic messaging, portfolio messaging, deliverability, and in-email innovation. The report also recognizes Braze in several areas: Strength of current offering: Braze received one of the strongest scores in the “Current Offering” category among all vendors in the evaluation. Forrester writes that Braze customers praise our “ease of use, personalization, and development speed.” AI capabilities: Braze earns the top score possible in dynamic messaging, responsible AI, and in-email innovation. We see Braze at the forefront of AI innovation in email with products like BrazeAI Operator™ and BrazeAI Decisioning Studio™, which can generate entire branded emails from conversational prompts and bring 1:1 personalization to email campaigns. The power of community: Forrester recognizes the Bonfire Community, stating that it “outshines competitors” in providing a space for customers to share best practices and learn together. Demonstrated execution: Forrester reports that Braze has “a track record of delivering promised innovations,” and we believe this underscores our dedication to providing a customer engagement platform that keeps brands at the cutting edge of email marketing. Access the full report to learn more. *The Forrester Wave™: Email Marketing Service Providers, Q1 2026, Shar VanBoskirk, March 2026. The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. Forrester does not endorse any company, product, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

True relevance: Powering 1:1 experiences on a 1:many scale

True relevance: Powering 1:1 experiences on a 1:many scale

Individual customers deserve individualized experiences from the brands they engage with, and true connection happens when a brand meets you exactly where you are—with the right offer, at the right moment, on the right channel. The tools are there, but the old way of manual testing can’t keep up with real life. It’s time to move beyond segments and let AI do the heavy lifting, so you can focus on the heart of your brand: the people.

The 2026 Australia and New Zealand Customer Engagement Review

The 2026 Australia and New Zealand Customer Engagement Review

Brands in Australia and New Zealand (ANZ) know how to drive results, but as 2026 has gotten underway, these companies have found themselves grappling with a whole new set of rules. For our 2026 ANZ Customer Engagement Review, we asked regional marketing leaders what sort of path they’re paving for the road ahead—and how they’re going to unlock the next level of customer engagement. Dive into the full 2026 ANZ Customer Engagement Review to learn more about: Why fragmented data is stalling your predictions—and how you can fix it How leading brands are prioritizing a more human touch to avoid generic, one-size-fits-all campaigns Strategies for demonstrating ROI by connecting the dots between your campaigns and the bottom line How AI can help you focus on creating personal interactions your customers will remember—and keep them coming back for more

The Forrester Wave™: Email Marketing Service Providers, Q1 2026

The Forrester Wave™: Email Marketing Service Providers, Q1 2026

Braze has been named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q1 2026. In the report, Forrester writes that “Braze has one of the strongest current offerings in the evaluation.” We earned the top score possible in the criteria of message composition, queries and segmentation, dynamic messaging, portfolio messaging, deliverability, and in-email innovation. The report also recognizes Braze in several areas: Strength of current offering: Braze received one of the strongest scores in the “Current Offering” category among all vendors in the evaluation. Forrester writes that Braze customers praise our “ease of use, personalization, and development speed.” AI capabilities: Braze earns the top score possible in dynamic messaging, responsible AI, and in-email innovation. We see Braze at the forefront of AI innovation in email with products like BrazeAI Operator™ and BrazeAI Decisioning Studio™, which can generate entire branded emails from conversational prompts and bring 1:1 personalization to email campaigns. The power of community: Forrester recognizes the Bonfire Community, stating that it “outshines competitors” in providing a space for customers to share best practices and learn together. Demonstrated execution: Forrester reports that Braze has “a track record of delivering promised innovations,” and we believe this underscores our dedication to providing a customer engagement platform that keeps brands at the cutting edge of email marketing. Access the full report to learn more. *The Forrester Wave™: Email Marketing Service Providers, Q1 2026, Shar VanBoskirk, March 2026. The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. Forrester does not endorse any company, product, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

True relevance: Powering 1:1 experiences on a 1:many scale

True relevance: Powering 1:1 experiences on a 1:many scale

Individual customers deserve individualized experiences from the brands they engage with, and true connection happens when a brand meets you exactly where you are—with the right offer, at the right moment, on the right channel. The tools are there, but the old way of manual testing can’t keep up with real life. It’s time to move beyond segments and let AI do the heavy lifting, so you can focus on the heart of your brand: the people.

The 2026 Australia and New Zealand Customer Engagement Review

The 2026 Australia and New Zealand Customer Engagement Review

Brands in Australia and New Zealand (ANZ) know how to drive results, but as 2026 has gotten underway, these companies have found themselves grappling with a whole new set of rules. For our 2026 ANZ Customer Engagement Review, we asked regional marketing leaders what sort of path they’re paving for the road ahead—and how they’re going to unlock the next level of customer engagement. Dive into the full 2026 ANZ Customer Engagement Review to learn more about: Why fragmented data is stalling your predictions—and how you can fix it How leading brands are prioritizing a more human touch to avoid generic, one-size-fits-all campaigns Strategies for demonstrating ROI by connecting the dots between your campaigns and the bottom line How AI can help you focus on creating personal interactions your customers will remember—and keep them coming back for more

Explore more from the Resource Hub

Acquisition Engagement Onboarding Reduce Churn Retention Email Mobile Push Notifications Customer Engagement Braze Announcements Personalization Cross-Channel AI and Machine Learning Brand Humanity Braze Alloys Building Braze

Join the movement to journey orchestration.

The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.