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Reports and Guides
Check out our articles and guides on the latest in customer engagement.
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Customer Engagement Review 2025: Asia
To stay ahead in today’s competitive landscape, brands in Asia need to do more than just follow trends—they need to enhance experiences for their customers through effective use of technology while embracing culture and prioritizing transparency. In the Asia edition of our 2025 Customer Engagement Review, we explore three key trends shaping marketing in the region, and learn how brands are tailoring messages; building trust through better, more transparent data practices; and gradually integrating AI into their customer engagement strategies to boost satisfaction, loyalty, and growth. Download the review today to uncover: Why authenticity and local relevance matter How to balance personalization with privacy to build trust and loyalty with customers How AI is transforming the way brands engage with customers—and how your brand can get started
guide
10 Key Reasons to Deploy a Customer Engagement Platform
As businesses scale, manual marketing methods often hit a wall, limiting growth and creating fragmented experiences. That’s when the need for a unified, intelligent customer engagement platform becomes critical. In this guide, we break down the top reasons why marketers are moving beyond traditional CRMs and turning to platforms like Braze. From real-time personalization to cross-channel orchestration, learn how modern brands are rethinking engagement to drive loyalty, retention, and long-term growth. Dive into this exclusive Braze guide to uncover: Why CRMs alone fall short—and how customer engagement platforms fill the gap How AI, automation, and real-time data power personalized and scalable customer journeys What to look for in a future-ready platform that evolves with your growth
guide
What SMBs Should Look for in a Customer Engagement Platform
For growing businesses, engagement isn’t just a marketing function, it’s a strategic growth lever. But with limited resources and evolving customer expectations, how can SMBs find a platform that balances power and usability? This guide is your blueprint for evaluating the right-fit customer engagement platform. Whether you’re just getting started or scaling fast, learn what truly matters — from usability to scalability — so you can build smarter, faster, and more personalized customer experiences. Discover the essential pillars for choosing the right platform: How to balance feature depth with ease of use across lean teams What data, integrations, and security capabilities really future-proof your platform Why journey orchestration, AI, and strategic support make all the difference
guide
Customer Engagement Review 2025: Asia
To stay ahead in today’s competitive landscape, brands in Asia need to do more than just follow trends—they need to enhance experiences for their customers through effective use of technology while embracing culture and prioritizing transparency. In the Asia edition of our 2025 Customer Engagement Review, we explore three key trends shaping marketing in the region, and learn how brands are tailoring messages; building trust through better, more transparent data practices; and gradually integrating AI into their customer engagement strategies to boost satisfaction, loyalty, and growth. Download the review today to uncover: Why authenticity and local relevance matter How to balance personalization with privacy to build trust and loyalty with customers How AI is transforming the way brands engage with customers—and how your brand can get started
guide
10 Key Reasons to Deploy a Customer Engagement Platform
As businesses scale, manual marketing methods often hit a wall, limiting growth and creating fragmented experiences. That’s when the need for a unified, intelligent customer engagement platform becomes critical. In this guide, we break down the top reasons why marketers are moving beyond traditional CRMs and turning to platforms like Braze. From real-time personalization to cross-channel orchestration, learn how modern brands are rethinking engagement to drive loyalty, retention, and long-term growth. Dive into this exclusive Braze guide to uncover: Why CRMs alone fall short—and how customer engagement platforms fill the gap How AI, automation, and real-time data power personalized and scalable customer journeys What to look for in a future-ready platform that evolves with your growth
guide
What SMBs Should Look for in a Customer Engagement Platform
For growing businesses, engagement isn’t just a marketing function, it’s a strategic growth lever. But with limited resources and evolving customer expectations, how can SMBs find a platform that balances power and usability? This guide is your blueprint for evaluating the right-fit customer engagement platform. Whether you’re just getting started or scaling fast, learn what truly matters — from usability to scalability — so you can build smarter, faster, and more personalized customer experiences. Discover the essential pillars for choosing the right platform: How to balance feature depth with ease of use across lean teams What data, integrations, and security capabilities really future-proof your platform Why journey orchestration, AI, and strategic support make all the difference
guide
Customer Engagement Review 2025: Asia
To stay ahead in today’s competitive landscape, brands in Asia need to do more than just follow trends—they need to enhance experiences for their customers through effective use of technology while embracing culture and prioritizing transparency. In the Asia edition of our 2025 Customer Engagement Review, we explore three key trends shaping marketing in the region, and learn how brands are tailoring messages; building trust through better, more transparent data practices; and gradually integrating AI into their customer engagement strategies to boost satisfaction, loyalty, and growth. Download the review today to uncover: Why authenticity and local relevance matter How to balance personalization with privacy to build trust and loyalty with customers How AI is transforming the way brands engage with customers—and how your brand can get started
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