EN
JA
KO

Resources/Reports & Guides

Reports and Guides

Check out our articles and guides on the latest in customer engagement.

The Key to Impactful Personalization: Drive Better Customer Experiences by Leveraging Machine Learning, Personalization, and Cross-Channel Engagement

The Key to Impactful Personalization: Drive Better Customer Experiences by Leveraging Machine Learning, Personalization, and Cross-Channel Engagement

Today, having a customized, personal connection with consumers is a necessity for brands. Luckily, it’s now possible to use the data customers provide about themselves and their behaviors to create and deliver experiences with tools like Amazon Personalize and Braze that generate stronger loyalty, higher retention, and more revenue. In our guide The Key to Impactful Personalization, we dive into key customer engagement use cases and in-depth looks at personalization examples from the retail and entertainment industries powered by AWS and Braze. Download the guide to uncover: The four primary benefits of using Amazon Personalize with Braze The current state of the retail and media and entertainment industries Six AWS and Braze retail and entertainment industry-specific use cases

Trust at Every Touchpoint: Why Customer Engagement is a Crucial Component in Your Overall Risk Management Strategy

Trust at Every Touchpoint: Why Customer Engagement is a Crucial Component in Your Overall Risk Management Strategy

In the financial services industry, trust and reputation can take years to build but moments to lose. As technology evolves and scrutiny on data governance increases, financial institutions must rethink their approach to risk management, viewing it as a growth mechanism rather than just a protective measure. This guide offers actionable insights financial services marketers can use to build trust with every interaction, leveraging data as a powerful asset. Get the guide to uncover: The disconnect between customers and financial service providers on the importance of trust How data agility, access, and activation can transform risk management strategies into growth mechanisms Actionable steps for evaluating and refining existing data strategies to foster lasting customer relationships

Extending the Cheer with Post-Holiday Campaigns

Extending the Cheer with Post-Holiday Campaigns

The holiday season is an important time for marketers, but stabilizing performance and holding onto new customers after it’s over can be a challenge. That’s why it’s essential to execute campaigns that can extend your holiday success long after the season ends and why we assembled these six ready-to-use post-holiday campaigns that can help you drive additional sales and build lasting customer loyalty. In this exclusive Braze look at post-holiday campaigns, uncover: How to assess the strength of your relationships with customers What you can do to bring back lapsed customers Methods for keeping active users coming back more consistently.

The Key to Impactful Personalization: Drive Better Customer Experiences by Leveraging Machine Learning, Personalization, and Cross-Channel Engagement

The Key to Impactful Personalization: Drive Better Customer Experiences by Leveraging Machine Learning, Personalization, and Cross-Channel Engagement

Today, having a customized, personal connection with consumers is a necessity for brands. Luckily, it’s now possible to use the data customers provide about themselves and their behaviors to create and deliver experiences with tools like Amazon Personalize and Braze that generate stronger loyalty, higher retention, and more revenue. In our guide The Key to Impactful Personalization, we dive into key customer engagement use cases and in-depth looks at personalization examples from the retail and entertainment industries powered by AWS and Braze. Download the guide to uncover: The four primary benefits of using Amazon Personalize with Braze The current state of the retail and media and entertainment industries Six AWS and Braze retail and entertainment industry-specific use cases

Trust at Every Touchpoint: Why Customer Engagement is a Crucial Component in Your Overall Risk Management Strategy

Trust at Every Touchpoint: Why Customer Engagement is a Crucial Component in Your Overall Risk Management Strategy

In the financial services industry, trust and reputation can take years to build but moments to lose. As technology evolves and scrutiny on data governance increases, financial institutions must rethink their approach to risk management, viewing it as a growth mechanism rather than just a protective measure. This guide offers actionable insights financial services marketers can use to build trust with every interaction, leveraging data as a powerful asset. Get the guide to uncover: The disconnect between customers and financial service providers on the importance of trust How data agility, access, and activation can transform risk management strategies into growth mechanisms Actionable steps for evaluating and refining existing data strategies to foster lasting customer relationships

Extending the Cheer with Post-Holiday Campaigns

Extending the Cheer with Post-Holiday Campaigns

The holiday season is an important time for marketers, but stabilizing performance and holding onto new customers after it’s over can be a challenge. That’s why it’s essential to execute campaigns that can extend your holiday success long after the season ends and why we assembled these six ready-to-use post-holiday campaigns that can help you drive additional sales and build lasting customer loyalty. In this exclusive Braze look at post-holiday campaigns, uncover: How to assess the strength of your relationships with customers What you can do to bring back lapsed customers Methods for keeping active users coming back more consistently.

The Key to Impactful Personalization: Drive Better Customer Experiences by Leveraging Machine Learning, Personalization, and Cross-Channel Engagement

The Key to Impactful Personalization: Drive Better Customer Experiences by Leveraging Machine Learning, Personalization, and Cross-Channel Engagement

Today, having a customized, personal connection with consumers is a necessity for brands. Luckily, it’s now possible to use the data customers provide about themselves and their behaviors to create and deliver experiences with tools like Amazon Personalize and Braze that generate stronger loyalty, higher retention, and more revenue. In our guide The Key to Impactful Personalization, we dive into key customer engagement use cases and in-depth looks at personalization examples from the retail and entertainment industries powered by AWS and Braze. Download the guide to uncover: The four primary benefits of using Amazon Personalize with Braze The current state of the retail and media and entertainment industries Six AWS and Braze retail and entertainment industry-specific use cases

Explore more from the Resource Hub

Acquisition Engagement Onboarding Reduce Churn Retention Email Mobile Push Notifications Customer Engagement Braze Announcements Personalization Cross-Channel AI and Machine Learning Brand Humanity Braze Alloys Building Braze

Join the movement to journey orchestration.

The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.