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2025 Global Customer Engagement Review

2025 Global Customer Engagement Review

In our fifth Global Customer Engagement Review, we’re examining key emerging trends for marketers in 2025.

We surveyed 2,300 marketing leaders across 18 countries to learn what’s working for top-performing brands, what the future of customer engagement looks like, and actionable solutions to the strategic challenges they present.

In this exclusive Braze review, uncover:

  • The top three trends shaping customer engagement in 2025
  • How messaging, personalization, and AI can enhance customer experiences
  • Exceptional real-life campaigns from top-performing brands

Explore the review to uncover:

  • How brands merge creative, brand-right content and technology to land their messages
  • The importance of building trust through transparency—advanced personalization relies on openness and trust to succeed
  • The benefits of scaling, experimenting, and iterating over time with AI as copilot
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Check out more Reports & Guides

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Enhancing Customer Engagement Strategies for SMBs in the GCC Markets

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2025 Global Customer Engagement Review

Effective Customer Engagement for SMBs in APAC
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Effective Customer Engagement for SMBs in APAC

Join the movement to journey orchestration.

The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.