See how our tech stacks up.
No matter where you are in your engagement journey, Braze can take you where you want to be. See how our vertically integrated tech stack can help you gain real time insights, and build more relevant customer experiences.
From data activation and cross-channel journey orchestration, to AI-assisted creation and experimentation, this is how Braze works:
Data Activation
Collect, unify, and activate any amount of data from any source.
Get up and running fast with pre-built connectors to the tools in your tech stack.
Connect Braze to your digital properties, data warehouse, backend systems, and other software with lightweight SDKs, modern APIs, cloud data ingestion, and data transformation.
Build a solid first-party data foundation grounded in historical and real-time customer preferences and behaviors.
Set up webhook connections faster with AI that helps map your data to user profiles for deeper personalization.
Insights & Segmentation
Build dynamic audiences with powerful tools that are guided by customer insights.
Tap into 100+ out-of-the-box filters or use a flexible SQL composer to reach the right audience.
Anticipate where customer journeys will go, easily moving consumers in and out of relevant segments.
An intuitive interface and comprehensive data access lets you seamlessly design audiences that are always ready for engagement.
Identify and target customers based on their propensity to purchase, churn, or perform any other high-value action.
Journey Orchestration
Put your customers on a faster path to your products and services.
Send users down the next best path or experience with drag-and-drop components for branching, delays, audience syncs, and messaging.
Build highly responsive experiences that immediately react to customer actions.
A/B/n test copy, creative, timing, channel mix, promotions, and more with a flexible experimentation engine.
Find winning variants and automatically shift customers to the journey, path, or message that’s most likely to convert.
Personalization & Relevance
Scale personalization to deliver experiences your customers crave.
Easily embed personalized attributes, products, content, promotions, recommendations and more into messages on any channel.
Automatically trigger journeys and messaging based on sub-second customer behaviors and cross-channel interactions.
Personalize entire journeys, paths, messages, timing and channels based on each individual’s behaviors and preferences.
Cross-Channel Action
Create consistent customer experiences across every touchpoint—all from a single platform
Design, launch, and connect across your favorite and most important channels: email, SMS, push notifications, WhatsApp, and more.
Easily embed dynamic products, content, promotions, and more into cross-channel messages.
Use rich first-party data to dynamically target, trigger, and deliver ads across Meta, Google, Pinterest, Snapchat, TikTok, and Criteo.
Reach customers on the channel they’re most likely to engage with based on their past interactions.
BrazeAI™
A brilliant customer engagement advisor, right at your fingertips.
Create tone-controlled and on brand copy and creative, and get your best message out there in no time.
Drive better outcomes by highlighting personalized items based on each customer's behavior and purchase history.
Reach customers on the channel and at the time they’re most likely to engage based on past engagement.
Continuous Insight & Feedback
Prove your impact with ongoing analytics at every stage of engagement.
Visualize engagement across channels, track key business metrics, and report with confidence.
Show how your customer engagement efforts drove incremental conversions using global holdout groups.
Use generative AI to build SQL reports and unlock granular insights from plain text prompts.
“Braze lives up to its ‘Start Anywhere, Go Everywhere’ product vision via innovative products and expert services to help its clients build human connections with their customers, regardless of size or technical competence. Its superior innovation roadmap reflects these concepts by balancing investments across ease of use, platform depth, and workflow flexibility.”
Forrester Wave™ Cross-Channel Marketing Hubs, Q1 2023
