brage

Retail & eCommerce

Reach more customers with BrazeAI™

From mobile shopping to in-store purchases, Braze helps you deliver personalized, cross-channel experiences that keep customers coming back.

Contact Sales
A woman with shopping bags uses her phone, displaying personalized retail notifications for store entry, purchases, product recommendations, and loyalty points.

Made to scale with companies of all sizes

Capture more carts with AI

Braze connects data across every touchpoint, online, in-store, and in-app, so brands can acquire customers faster, drive repeat purchases, and build lasting loyalty.

57%

Uplift in purchase conversions (1 year post-integration)

72%

Repeat purchase uplift

7.9x

Uplift in purchases per user with cross-channel messaging

Propel growth

Real-time retail runs on BrazeAI™

BrazeAI™ goes beyond recommendations to make decisions for you. BrazeAI Decisioning Studio™ optimizes messaging in real time based on shopper behavior, while BrazeAI™ agents automate personalized engagement across the entire journey. More relevance, less manual work, better results.

125% increase in monthly app usage over six months
View e.l.f. Beauty case study
BrazeAI™
A person on a laptop views a BrazeAI assistant panel building a repurchase campaign, alongside cross-channel message previews offering a returning customer 10% off their next order.

Gain more insights

Know your shoppers, even the ones you haven't met yet

Every engagement opportunity is built on real data, not assumptions. Braze unifies purchase history, browsing behavior, loyalty data, and real-time signals from Shopify and other platforms into one complete customer view, for known customers and anonymous shoppers alike.

10% increase in checkout rate
View Grove Collaborative case study
Braze Data Platform
Data-source icons for e-commerce, POS, and loyalty programs flow into a unified customer profile showing category interests, purchase channel, loyalty tier, and likelihood to purchase.

Expand your reach

Help casual browsers become repeat customers

Shoppers don't follow a straight line; they browse, abandon cart, come back, and buy in-store. Braze orchestrates your messaging across email, SMS, push, WhatsApp, and in-app triggered by real behavior so every message lands at the right moment.

Lower opt-out rates and higher conversion
View Sephora case study
Multi-channel message mockups show an in-app cart reminder, an abandoned-cart email with a product offer, and a push notification with a discount code.

Know before you send

Take the guesswork out of your campaigns

Experiment with messages, timing, channels, and offers, and let BrazeAI Decisioning Studio™ automatically optimize in real time, sending traffic to your highest-performing variant. Campaigns get smarter as they run, meaning less guesswork and more conversions, every time.

See how it works
A journey-orchestration mockup for the brand Kitchenerie shows three A/B/n variant messages branching from one journey: a $20-off email, a 25%-off weekend push notification, and a BOGO 50% cookware text message.

Scale without fail

Stay ahead of peak retail moments

Navigate the high stakes of the retail calendar with unmatched confidence. Braze is built to enable the speed, scalability, and reliability to deliver the messages needed to drive purchases at the most critical moments of the year—like Black Friday and Cyber Monday.

Learn more
A November calendar graphic highlights Black Friday, Cyber Monday, and the surrounding shopping weekend.

Case studies

Erewhon

How Erewhon fuels growth with Braze

20%Increase in mobile order engagement
~33%Reduction in time for the marketing team to stand up a campaign
Erewhon

There's never been a better time to be a better marketer.™