BrazeAI™ Agents
AI agents that prioritize outcomes over output
BrazeAI™ Agents execute, learn, and optimize across every touchpoint powered by Braze—turning hours into seconds and generic messages into 1:1 interactions.
MADE TO AMPLIFY COMPANIES OF ANY SIZE IN ANY INDUSTRY
Move from hype to impact with BrazeAI™
Work at warp speed
Transform your big ideas into meaningful moments with BrazeAI Operator™.Personalize every journey
Generate content, analyze data, and route users dynamically with BrazeAI Agent Console™.Optimize any KPI
Personalize customer journeys with BrazeAI Decisioning Studio™.Launch with confidence
Automatically check campaigns and Canvases against your team’s QA requirements before they go out.Work at warp speed
BrazeAI Operator™
Let BrazeAI Operator™ do the heavy lifting, like writing instructions, setting guardrails, incorporating customer data, and deploying agents directly into your Canvases or Catalogs.
Operator automatically creates or updates any Canvas or campaign with suggestions for the right attributes, personalization, and targeting.
Operator Connect brings Braze intelligence straight into your everyday tools. Powered by the Braze MCP, it analyzes your data and executes the work—no tab-switching required.
Get answers, insights, and recommendations just by asking.
Personalize every journey
BrazeAI Agent Console™
Create and localize messages using the context you choose, including customer attributes, event data, brand guidelines, and more.
Segment customers, identify product affinities, and choose the right journey paths, all within your goals and guardrails.
Convert unstructured inputs like survey responses, form fills, chat messages, and more into clean, structured outputs like sentiment scores, customer attributes, and catalog matches.
Optimize any KPI
BrazeAI Decisioning Studio™ Pro
Optimize your richest first-party customer data, drawing on hundreds of customer characteristics to drive every decision.
Find the best channel, product, offer, creative, timing, and frequency for each individual—automatically.
AI decisioning optimizes for the business KPIs that actually matter: revenue, profit, efficiency, and beyond.
Trace every AI decision back to its source, with clear customer-level reasoning you can understand and trust.
Optimize individual paths
BrazeAI Decisioning Studio™ Go
Decisioning Studio™ Go continuously optimizes sends for individual customers, learning from each result so every message is more personalized than the last.
Automatically optimize send times and content using engagement data from your marketing programs.
Engage users with AI agents that automatically select the optimal message, timing, day, and frequency for every customer on your list.
Launch true 1:1 personalization at scale with just a few clicks, with no support needed from technical teams.
Launch with confidence
Agentic Standards
Apply default rulesets or write custom evaluation rules for your campaigns and Canvases that run before you send.
Catch naming, tagging, copy, brand, and requirements without a manual line-by-line check.
Use the same standards across every campaign and Canvas, followed by every reviewer, so you launch with confidence.
Operator helps you resolve any corrections caught in QA, subject to your approval and guidance.
