VIDEO|September 28, 2026
Bill Magnuson, CEO and Cofounder of Braze, opens Forge 2026 with an honest read on what AI does and doesn't do for marketers. It won't hand you taste, a point of view, or a reason for anyone to care. What it is is a jetpack for your ambition, and ambition is the only edge that was ever really yours.
Speaker: Bill Magnuson, CEO and Cofounder of Braze


Elevate your customer engagement with Braze and Shopify to create seamless, personalized shopping experiences.

In this edition of our monthly "What's New" video series, we explore updates to the Braze Data Platform, including support for Microsoft Fabric, and they can support a better customer engagement program.

Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.