Braze APAC On-demand Podcast: From First Order to Loyal Fan featuring KFC Korea

Braze On-Demand is a series where customer engagement leaders share how they’re turning customer moments into momentum. Each episode spotlights a leader’s story of innovation, data activation, and measurable growth.

In quick-service, the first order is easy. The second, the fifth, and the fiftieth are where the real growth shows. In this episode of the Braze On-Demand, Minjae Park, who leads digital and CRM strategy at KFC Korea, goes behind the scenes on how one of the world's most recognized QSR brands guides millions of customers from a single transaction to a genuine, ongoing relationship.

Minjae shares how KFC brings together data from the app, delivery partners, in-store POS, and loyalty into one view of the customer, and how AI-powered decisioning and agentic workflows in Braze Canvas help choose the right offer, channel, and moment for each fan in real time.

In this episode, you'll learn:

• How KFC orchestrates journeys across app, delivery, in-store, and loyalty touchpoints without overwhelming customers
• Where AI decisioning fits today, and the guardrails that keep humans in control
• The behavioral signals that separate a one-time buyer from a loyal regular, and when to nudge versus hold back
• How to balance a consistent global loyalty framework with local relevance across APAC's diverse markets
• A case study deep-dive into a Canvas program spanning acquisition, activation, and win-back

Watch now to learn more!