AI in Action: How to build better workflows with AI agents

June 24, 2026 at 8am PT / 11am ET / 4pm BST

Most marketing teams know AI should be doing more of the heavy lifting in their campaigns. The gap isn't ambition — it's knowing exactly where to start and what "good" actually looks like in practice. This session helps to close that gap with BrazeAI.

Join us for a live walkthrough of BrazeAI Agent Console and Operator, tools designed to bring intelligent automation directly into the campaigns you're already running. You'll see them in action inside a real dashboard, alongside RTL+ who's already using it to personalize experiences and streamline decisions at scale.

Here’s what you can expect in under an hour:

• Explore how to access Braze Agents in the platform, and learn what’s required to configure your first agent. Receive detailed instruction on how to create an effective prompt and agent instructions.
• Understand how AI-generated content, personalization, and journey logic connect, and an understanding of the results you can expect to achieve.
• Walk away with a real use case example you can build in your dashboard today, using BrazeAI Operator and Agent Console.

Bring your questions — we'll have AI experts on hand to answer them live.