VIDEO|July 17, 2026
In the fast-evolving world of customer engagement, you are only as good as the technology you deploy. Join Alexander Seiler, CMO at HRS Group, as he reflects on a decade-long journey alongside Braze. From tackling the classic "build vs. buy" dilemma at tech giant Zalando to orchestrating unified B2B and B2C experiences at HRS Group, discover how specialized cross-channel technology can redefine what is possible for both your brand's ROI and your personal career growth.
Elevate your customer engagement with Braze and Shopify to create seamless, personalized shopping experiences.
In this edition of our monthly "What's New" video series, we explore updates to the Braze Data Platform, including support for Microsoft Fabric, and they can support a better customer engagement program.
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.