VIDEO|September 03, 2026
ScrewFix didn't want to send more messages. They wanted to send more rewarding ones that make life easier for their customers. With Braze, the CRM team built Screwfix Rewards: a monthly rewards program tied to what customers are actually buying and the projects they're working on. By connecting the right data to the right triggers, they were able to turn up the dial on personalized offers at scale and give customers a great reason to keep coming back.
Elevate your customer engagement with Braze and Shopify to create seamless, personalized shopping experiences.
In this edition of our monthly "What's New" video series, we explore updates to the Braze Data Platform, including support for Microsoft Fabric, and they can support a better customer engagement program.
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.