VIDEO|June 25, 2026
Personalization isn’t just a marketing goal—it’s the foundation of customer trust. But channel silos and data latency often get in the way of true real-time communication.
Discover how Legal & General partnered with Braze to turn customer behavior signals into instant, relevant action. By launching native in-app Content Cards and orchestrating dynamic customer journeys, they scaled true one-to-one engagement across millions of customers.
The results speak for themselves: a 30% increase in engagement, a 125% growth in digital registrations, and an 85% rise in app downloads. Watch the video to see how they transformed their CRM from a broadcast tool into a high-performing engagement engine.
Elevate your customer engagement with Braze and Shopify to create seamless, personalized shopping experiences.
In this edition of our monthly "What's New" video series, we explore updates to the Braze Data Platform, including support for Microsoft Fabric, and they can support a better customer engagement program.
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.