VIDEO|May 20, 2026
Marketers have long faced a bottleneck: choosing between true individualization and the realities of human scale.
With BrazeAI™, that gap is officially closed. By uniting Decisioning Studio, Agent Console, and Operator, you can build fully automated 1:1 email and push campaigns. Decisioning Studio acts as your core strategist to blueprint the ideal tone and theme for each customer. From there, the Agent Console bypasses complex Liquid logic entirely, generating tailored content dynamically at the exact moment of send.


Elevate your customer engagement with Braze and Shopify to create seamless, personalized shopping experiences.

In this edition of our monthly "What's New" video series, we explore updates to the Braze Data Platform, including support for Microsoft Fabric, and they can support a better customer engagement program.

Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.