BUGECE improves the user experience and drives more signups by switching to Braze

BUGECE was established in 2015 to unite music enthusiasts and foster connections between arts and fans. Over the years, the platform has hosted more than 50 world-renowned DJs and played a pivotal role in over 100 events, making it the go-to destination for music lovers, venue owners, DJs, and event organizers alike. As the preferred platform for entertainment culture and electronic music in Türkiye, BUGECE offers a seamless experience through its mobile app and website, BUGECE.CO.

BUGECE's mission is to provide a reliable and user-friendly platform that allows music lovers to effortlessly discover new events and secure tickets to their favorite performances. Customer engagement is essential to the brand in order to foster a vibrant community of music enthusiasts. By putting the customer at the heart of everything they do, they can enhance the user experiences, drive event attendance, and strengthen brand loyalty, ultimately leading to increased revenue and the creation of brand advocates

Small team, big results: Why BUGECE switched to Braze

Prior to Braze, BUGECE faced significant challenges with a fragmented system that relied on 4 different tools for managing customer communications, including a different platform for email, another for push notifications, and another for in-app messaging. This disjointed approach resulted in inefficiencies in their operations, leading to inconsistent messaging for their customers, and hindered the small team's ability to deliver seamless and personalized experiences to users. Engagement rates suffered, conversions lagged, and the team experienced frustration with the complexity of their operations. Recognizing the need for a more streamlined solution, BUGECE turned to Braze to enhance their customer engagement strategy and drive meaningful interactions within Istanbul's vibrant nightlife and local music scene.

BUGECE chose Braze for its cross-channel orchestration abilities, predictive insights, and intuitive user interface. For a small team with limited resources, Braze offered a seamless, scalable solution that eliminated the need for multiple disconnected tools. By consolidating their operations onto one platform, BUGECE was able to work more efficiently while building stronger customer relationships and driving meaningful engagement.

Key use cases of their migration strategy included:

• Transitioning to a unified platform that eliminates operational inefficiencies and facilitates more cohesive experiences.
• Leveraging BrazeAI™ for different recommendation strategies, such as using AI Item Recommendations to segment users with sufficient behavorial data into a segment that would receive AI-personalized recommendations. They sent the remaining users the most-popular as a fallback. They also used a separate propensity model to identify a smaller high-intent subset for tailored upsell items. Each person receives only the single recommendation type most appropriate to their data profile.- Additionally, they use Intelligent Timing which analyzed user behavior and helped pinpoint the post-work hours window as the peak ticket-buying period. From there, Intelligent Timing automatically queues “For You” notifications to arrive during that optimal slot for each audience segment; if an immediate send isn’t possible, it recalculates the next-best moment per user, maximizing open rates and conversions.
• The ability to create a seamless onboarding experience for new users, ensuring consistent engagement from the start.

While Braze is designed for ease of use, transitioning from a fragmented toolset to a unified engagement strategy required careful planning and execution. To help get them up and running more quickly, BUGECE collaborated with Braze partner Omtera for growth and onboarding consulting. Acting as an extension of BUGECE’s team, Omtera provided hands-on support in implementing the Braze platform’s advanced features and designing workflows tailored to the platform's capabilities.

Omtera’s growth consulting focused on designing personalized customer journeys, optimizing cross-channel orchestration strategies, and streamlining campaign workflows. They worked closely with BUGECE to tailor Braze features to their specific needs, ensuring that the team could start running impactful campaigns from day one.

Beyond onboarding, Omtera provided actionable insights and support to help BUGECE continuously refine their engagement strategies, enabling them to operate efficiently and achieve results that would have previously required a larger team.

Lastly, moving to Braze helped them take better advantage of Mixpanel, which they were using for advanced analytics. The Braze and Mixpanel integration allowed to achieve a comprehensive and deeper understanding of user behavior. They could better identify key patterns, personalize user interactions, and make data-driven decisions, ultimately driving better outcomes for their users.

BUGECE ran a targeted in-app announcement campaign powered by Mixpanel-defined segments and orchestrated in Braze, with Omtera providing strategic implementation support.

The campaign’s goals were to drive ticket purchases among users with the highest propensity to buy, boost overall engagement, and deliver scalable personalization. Each announcement dynamically addressed fans by their first name and showcased events aligned with their recent browsing and purchase behaviors.

Leveraging Mixpanel to classify user data, BUGECE imported high-value segments from Mixpanel into Braze, built a reusable in-app announcement template using liquid tags for personalization, and applied Intelligent Timing to deliver messages during peak post-work purchase windows.

Omtera configured Braze Canvas to schedule sends for those high-propensity profiles and set up real-time dashboards to monitor and fine-tune segmentation and timing for maximum impact.

BUGECE Results: Increase in signups and open rates

By consolidating their operations into a single platform, BUGECE moved away from the inefficiency of managing multiple disconnected tools. The Braze platform’s cross-channel orchestration and AI features (like AI Item Recommendations, Intelligent Timing, and Predictive Events) allowed the team to deliver impactful, timely communications that improved conversions, boosted customer satisfaction, and increased revenue. The move drove a 32% uplift in signup conversion with customer in-app messaging as well as a 63% increase in email open rates.

Key Takeaways

• Braze empowers teams of all sizes: The scalable, intuitive Braze platform isn’t just for large enterprises—it’s designed to empower teams of all sizes to deliver exceptional customer engagement. For BUGECE, adopting Braze transformed their operations, allowing them to focus on growing their business and fostering deeper connections with their audience.
• Consolidation leads to efficiency: Moving from 4 siloed tools to one single unified platform helped the small team streamline operations and create more cohesive messaging.
• Personalized timing and multichannel orchestration drive results: Leveraging BrazeAI™ features allowed BUGECE to deliver timely, relevant messages that boosted engagement, conversions, and customer satisfaction.
• Seamless onboarding ensures success: Omtera’s guidance during onboarding helped BUGECE implement Braze effectively, enabling quick adoption and impactful campaigns from the start.
  

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