[EMEA] Customer Engagement Workshop: Practical frameworks for modern customer relationships

January 28th at 10:30am CET

This live session combines real-world storytelling with practical frameworks to show how empathy, context and data come together to build genuine, long-term connections. In this session, you’ll explore:

• The Craft of Engagement: How modern customer engagement evolves traditional marketing, shifting from campaigns that talk at people to experiences that build ongoing relationships.
• Lifecycle Thinking: How to design communications that evolve with your customers’ needs.
• Data with Integrity: How to use zero- and first-party data responsibly to build trust and relevance.
• Modern Orchestration: How Braze enables seamless, connected experiences across every channel.

You’ll leave with practical tools, clear frameworks, and renewed confidence in communicating the value of customer engagement across your organization.

This workshop also forms part of the learning journey toward the Braze Customer Engagement Skills Badge, combining practical insight with the mindset needed to lead customer-first marketing.