REPORT
The Total Economic Impact™ Of Braze
To more fully understand the potential return on investment (ROI) and business impact that a customer engagement platform can have, Braze commissioned Forrester Consulting to conduct a Total Economic Impactᵀᴹ (TEI) study.
Forrester found that Braze customers achieved a 457% return on investment over three years, with a net present value of $23.5 million and payback in less than six months. The study examined the combined business impact of the Braze platform and BrazeAI Decisioning Studio™ on a composite organization representative of interviewed Braze customers.
This research, which explored the benefits, costs, and risks associated with investing in the use of Braze as a customer engagement platform, included interviews with six decision makers with an average of more than five years experience using the Braze platform in connection with their marketing efforts.
The Total Economic Impact™ Of Braze, a commissioned study conducted by Forrester Consulting on behalf of Braze, April 2026.
In this study, discover how Braze helped brands drive business and operational impact to:
- Achieve an ROI of 457% over three years
- Earn $14.2M additional profit from improved conversion and retention, based on the financial model of a composite organization
- Drove a $8.5M incremental profit from 1:1 personalization with BrazeAI Decisioning Studioᵀᴹ
- Reclaimed 108,500 hours for marketing teams from increased operational efficiency, including the ability to launch campaigns 20 days faster than before
- Reduced annual engineering labor by 80% by eliminating technical debt through retiring clunky, support-heavy legacy solutions
- Saw a < 6 month payback on the Braze investment
