REPORT
Driving revenue growth through 1:1 personalization with BrazeAI Decisioning Studio™
To explore the potential impact that AI decisioning can have on return on investment (ROI), Braze commissioned Forrester Consulting to conduct a Total Economic Impactᵀᴹ (TEI) spotlight study on BrazeAI Decisioning Studio™.
The study examined the combined business impact of the BrazeAI Decisioning Studio™ on a composite organization representative of interviewed Braze customers. Forrester found that the composite Braze customer achieved $76.7 million in revenue gains from a cross-sell use case and $22.9 million in revenue gains from a cancel-save use case with BrazeAI Decisioning Studio™, among other findings.
This research, which explored the benefits, costs, and risks associated with investing in the use of the BrazeAI Decisioning Studio™, included interviews with six decision makers with an average of more than five years experience using the Braze platform in connection with their marketing efforts.
In this study, discover how the BrazeAI Decisioning Studio™ built on the success of the overall Braze platform and helped brands drive business and operational impact to:
- Achieve an ROI of 457% over three years
- Reclaim 108,500 hours for marketing teams from increased operational efficiency, including the ability to launch campaigns 20 days faster than before
- Reduce annual engineering labor by 80% by eliminating technical debt through retiring clunky, support-heavy legacy solutions
- See a < 6 month payback on the Braze investment
