How AI is Elevating Customer Engagement in the Middle East

Braze partnered with Martechvibe to survey over 220 senior marketing and CX leaders, distilling how top brands in the UAE, KSA, Kuwait and Egypt are leveraging AI to craft experiences that are more personalised, real-time, and emotionally intelligent.

Inside the report, you'll find:

• Why 100% of surveyed businesses prefer off-the-shelf AI to custom builds.
• The critical challenges: why 30% of respondents feel AI still misses nuanced customer intent.
• A comprehensive view of how brands in the Middle East are evolving their Al strategies to meet modern customer expectations and foster stronger relationships.

Download the full report today.