The New Black Friday Cyber Monday

With holiday shopping starting earlier than ever and consumer budgets tightening, standing out this season requires a brand-new approach to your customer messaging.

As price hikes influence holiday habits, our latest seasonal preview guide is designed to help you navigate a longer, leaner shopping window. In our 2026 Black Friday Cyber Monday guide, we break down the shift in consumer spending, how to adapt to the rise of AI intermediaries, and the best ways to leverage 1:1 personalization at scale to keep your outreach impactful.