Braze APAC Media & Entertainment Personalisation Report

Across Asia, ANZ, and the GCC, media, entertainment, sports, and gaming brands face the same core challenge: audiences are harder to hold, discovery is increasingly driven by social platforms, and the window to demonstrate value to a subscriber is shrinking. The brands winning are those investing in personalisation that is relevant, timely, and built on real behaviour.

Braze APAC Media & Entertainment Personalisation Report cuts through the noise with insights grounded in real market experience, drawing on direct practitioner experience from leaders at Kayo Sports, Sportsbet, Golf Australia, TVer, Tuned Global, Mangrove Digital, and Canadian Soccer Media & Entertainment.

Dive in to discover:

• Insights from 7 industry leaders across streaming, sports, gaming, and music on what personalisation approaches are actually moving the needle
• How leading brands are building first-party data strategies that turn fan interactions into actionable engagement signals and reduce churn

How AI is accelerating decisions across content recommendations, send-time optimisation, and churn prediction, with a clear view of where human judgement still matters most