The 2025 Gulf Cooperation Council Customer Engagement Review

Brands in the Gulf Cooperation Council (GCC) are at a crossroads of innovation, balancing global customer engagement benchmarks with regional culture. However, there is still an opportunity to do more with foundational cross-channel tools. In our 2025 GCC Customer Engagement Review, we surveyed marketing executives in the region to learn what trends they’re watching in 2025, how they plan to take advantage of the opportunities cross-channel marketing has to offer and tackle new customer engagement challenges.

Dive into this exclusive Braze review to uncover:

• How brands can break down cross-disciplinary silos and better support collaboration
• Winning strategies that create lasting customer loyalty through emotional resonance
• What delivering seamless, responsive experiences across channels means to customers