Forrester Vision Report: How AI Impacts The CMO

AI is a transformative force reshaping marketing–and with that, the role of the CMO.

This Forrester Vision Report examines how AI is redefining marketing strategies, team dynamics, and leadership responsibilities–and provides guidance to empower you to navigate this new era with confidence and agility.

Access the report for insights on:

• The Evolving Role of the CMO: Understand how AI is becoming a critical component of CMO job descriptions and the skills necessary for future success
• Best Practices for AI Integration: Explore actionable strategies for CMOs to prioritize AI initiatives while managing their teams effectively
• Navigating Partnerships in the AI Era: Learn how to rethink internal and external partnerships to leverage AI for enhanced marketing performance