brage
Resources/Blog/The Half-Life of Cus...

The Half-Life of Customer Data

Published on October 15, 2019/Last edited on October 15, 2019/0 min read

The Half-Life of Customer Data
AUTHOR
Casey Dienel
Senior Copywriter, Braze
Related Tags
Data AgilityData Privacy and Security

Releated Content

View the Blog
It’s time to ELAbrate: Braze takes home two Loyalty Partner awards at European Loyalty Association ELAbrations™ event
blog3 min read

It’s time to ELAbrate: Braze takes home two Loyalty Partner awards at European Loyalty Association ELAbrations™ event

Team Braze
November 04, 2025
AI: The accelerator for creativity and efficiency
blog7 min read

AI: The accelerator for creativity and efficiency

Team Braze
November 04, 2025
You can now access the Braze MCP server directly through Anthropic’s Claude Desktop
blog3 min read

You can now access the Braze MCP server directly through Anthropic’s Claude Desktop

John Dinh
November 03, 2025

Join the movement to journey orchestration.

The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.