Introducing Smooth Operator, a new video series about BrazeAI Operatorᵀᴹ

Marketers have to move fast. Deadlines crop up when we least expect it, and sometimes your new CMO wants you to move mountains before you’ve even had your coffee. With BrazeAI Operatorᵀᴹ, you can tackle even the most urgent requests without reprioritizing your to-do list or even skipping lunch.

Operator is your AI-powered assistant, built directly into the Braze dashboard and here to help tackle a week’s worth of work with a few simple commands. In our new day-in-the-life series Smooth Operator, see how marketers are building agents, creating sophisticated personalization, and troubleshooting their campaigns, all with a simple prompt or two.

Let’s see how Operator works in action.

Operator is your 24/7 marketing expert

BrazeAI Operatorᵀᴹ can act as your always on-call marketing expert, helping you quickly build sophisticated campaigns under tight deadlines. With a simple prompt, Operator can troubleshoot campaign issues, quickly scale personalized campaigns, and build a Canvas to your specifications.

The options feel endless. Here, see what happens when a travel marketer needs to build a re-engagement campaign before their own business travel kicks off early the next morning.

Translation in a flash

Sometimes campaigns can’t wait for human translation. Operator can connect with BrazeAI Agent Consoleᵀᴹ to quickly translate catalogs and campaigns at scale. Agent Console allows marketers to create agents that can quickly personalize and humanize campaigns. For Braze customers with both BrazeAI Operatorᵀᴹ and BrazeAI Agent Consoleᵀᴹ, the work of translation can happen in a snap.

Here we see a new CMO pushing for 12 new markets to go live in a single day. Operator and Agent Console can work together to build a translation agent, translate copy into multiple languages while maintaining brand tone, and swiftly launch campaigns in each of those markets. All with a few simple prompts.

More conversational SMS messages

With Agent Console, marketers can reduce the number of steps it takes for customers to get what they want. Aeroflow recently created agents that helped quickly deliver pumps for nursing mothers who needed new sizing. By creating SMS agents that went beyond simple business logic, Aeroflow helped cut down the time it took for busy mothers to order new products.

Operator simplifies the process of creating SMS agents. All you need to do is ask Operator to build agents for an SMS conversation, build the parameters of the conversation, then watch it work. The agent can create quick responses to customer texts and not leave anyone on read.

Personalized copy in a flash

Creative copy can hold back marketers in their quest for personalization. How does one team write endless, personalized variations for millions of customers across countless segments? Agent Console can help, offering campaign copy unique to every recipient.

Here, we see Operator helping marketers build those agents. No technical expertise required. Just tell Operator exactly what you need, the customer segments you need to address, and your other parameters. Operator and Agent Console will work together to quickly spin up copy that personalizes your touchpoints.

Building agents from a single prompt

Marketers are strapped for time. Operator can help. With Operator, you can build agents by describing what you need in a sentence or two. This allows marketers to launch campaigns in a flash.

Let’s see how Operator works in practice. Let’s say you’re a financial services team that wants to send a message about the nearest ATM location for each customer. Simply describe the campaign to Operator, and it analyzes the steps necessary to launch the campaign and writes copy for every segment at the drop of a dime.

Final thoughts

Marketers need to move fast in order to succeed. Operator can help you take your Braze campaigns to the next level quickly, acting as an expert personal assistant there to help you with anything you need to know. Just give Operator a prompt, and watch as you get personalized, agentic campaigns up and running.