March 2026 Bonfire Marketer of the Month: BandLab’s Reuben Raman

Each month, Braze selects one individual as our Marketer of the Month in order to celebrate the exceptional work being done by members of our Braze Bonfire community. Whether it's providing support for their fellow marketers or going above and beyond by sharing their innovative ideas and strategies, these individuals are making essential contributions to their companies, their users, and the customer engagement space as a whole.

This month, we’re recognizing Reuben Raman, VP of Marketing at BandLab. BandLab is a creator-first destination where anyone with access to the internet can make music, grow their audience and earn a living. We spoke to Reuben about his experience with Braze and what they’ve been up to at BandLab. Let’s dive in.

How long have you been using Braze?

I’ve used Braze for over 9 years now across two companies: Splice (New York-based) and BandLab (Singapore).

How does your team use Braze on a day-to-day basis?

We run a small and lean CRM team of three. Eshy leads our CRM team, driving strategy and managing performance of our monetization campaigns. She shares the load with Sandy, who works part strategy and part execution, making sure that we always deliver the right message to the right user at the right time. And Amanda supports Eshy and Sandy with evergreen communications—stuff that helps keep the lights on.

How do you see Braze as a career accelerant?

Navigating and getting the most out of Braze is a skill worth mastering. I take pride in being really skilled in Braze and being able to utilize complex Canvas flows and data integration pipelines to extract the best out of the tool. Anyone who can do that will be an asset to any company.

Have you taken any Braze certification exams?

Yes! I last took the certifications during Forge 2025. Currently hold four certifications: Digital Strategist, Certified Technical Architect, Administrator, and Marketer.

What campaign are you most proud of?

For Black Friday 2025, we tested using Live Notifications on iOS via Braze for the first time. It was a huge success where we first had a live notification to indicate a countdown to a “flash deal” and when it went live, another live notification to push users to the paywall. We managed to drive quite a significant amount of revenue from this Live Notification.

Interested in collaborating to build the future of customer engagement? Join a collective of experts to forge connections, share ideas, and accelerate your career at the Braze Bonfire Community.