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Be Absolutely Engaging.™

Make email feel brand new

Breathe new life into a trusted channel with personalized, dynamic email experiences that drive revenue.

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Teach a classic channel new tricks

Drive higher conversions

Deliver truly relevant emails that boost customer engagement, satisfaction, and revenue.

Save time and money

Get promotional, lifecycle, and transactional emails out the door fast, and with fewer headaches.

Scale reliably

Take your email program to new heights without sacrificing deliverability and performance.

Spark joy in every inbox

Let your creativity shine with emails designed to stand out in a crowded inbox.

Email capabilities designed to scale for businesses of any size

Email Demo Video
“Customers praise Braze’s ease of use, personalization, and development speed.”
The Forrester Wave™ Email Marketing Service Providers Q2 2026

Drive higher ROI

Send engaging emails that deliver conversions

Real-time triggers

Automatically send emails based on real-time customer behaviors, cross-channel interactions, and live updates happening within your tech systems.

Next-best action

Guide every customer to their next move. From a single timely email to a fully adaptive flow, control how the journey unfolds across the funnel.

Dynamic personalization

Embed products, content, promotions, and recommendations directly into emails to give every customer the information that’s most useful to them.

AMP for email

Deliver highly engaging and interactive experiences directly within the email inbox.

"Since integrating Braze, we've seen a significant uplift in our open and click rates. The platform's powerful segmentation and real-time data capabilities have allowed us to deliver personalized messaging to support unique campaigns."

Drew Glickman
Marketing Manager, Snap One
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Save time and money

Take the complexity out of building creative campaigns

Easy drag-and-drop editing

Move from idea to execution fast. Drag-and-drop editors, native Figma and Canva integrations, reusable content blocks, and pre-built templates mean less setup and faster shipping.

On-brand content with BrazeAI™

Kickstart email copywriting, image generation, campaign building, and the QA process with BrazeAI Operator™.

Dedicated creative services

Speed up email production and set your creative apart with a Braze team that handles existing email asset migration and net-new email creation.

Reduces campaign build time by 85%
View Article
Marketing design interface showing a Burger Boys promo email with a photo of a hand holding a burger, alongside drag-and-drop tools and an AI text box that says “Someone holding a yummy burger.”

Scale reliably

Dedicated services to elevate your email strategy

Deliverability at scale

Trust a platform known for its reliability, no matter how large your audience or send volume. Minimize messages landing in spam with a customized IP warming plan, on-demand monitoring, and a team of ISP and deliverability experts.

Migration Support

Confidently migrate to a modern ESP with the help of award-winning onboarding specialists, customer success teams, and an extensive Partner network.

Email Community

Find inspiration and bring your next email campaign to life with the Braze Bonfire Community, made up of 5,000+ marketers.

"Braze is the ONLY email service provider that is a partner in every sense of the word."

Ben Wille
Sr. Product Manager, Overstock
Three people work on laptops amidst purple abstract graphics and text boxes displaying billions of messages sent during Cyber Week and Black Friday/Cyber Monday 2025.

Spark joy in every inbox

Treat subscribers like people, not static lists

Complete view of every subscriber

Unify first-party data from any source to understand real-time and historical customer preferences, behaviors, conversion likelihood, and interactions across platforms and channels.

Subscription and preference management

Manage subscription statuses and create customized preference centers so you can reach the right people with the right email content.

Flexible segmentation

Build and reach any audience you can imagine. Tap into 100+ out-of-the-box filters or use a flexible SQL composer to reach the right subscriber.

“We went from sending a single static message to our entire audience at once, to sending a series of messages that responded to our audience's behavior and reached them when they were most likely to engage.”

Seth Gourson
Marketing Manager, Lumos Labs
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Test and optimize

Fine-tune your email strategy

Comprehensive experimentation

Easily improve every part of your email strategy to find what works, from subject-line, message copy, send frequency, and everything in between.

Robust analytics and reporting

Measure and evaluate the success of your entire email program, journeys, campaigns, and individual sends with Braze and the other analytics tools you’re already using.

AI-powered optimization

Achieve better results in one click. Automatically optimize email campaigns by sending subscribers the message designed to drive the most engagement and conversions.

Effortless expansion to other channels

Follow customers wherever they go. Start building your customer engagement strategy with email, then expand over time to drive greater conversions on SMS, mobile, web, and paid ads.

“Three years in, we’ve used Braze to test and optimize messaging cadence, creative, audience targeting, content choice, and more to become very relevant to our consumer experience of Peacock.”

Annabella Goff
Sr. Director, CRM, Peacock
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Case Studies

FAQ

What makes Braze different from traditional email service providers?
Can Braze support large-scale email programs?
How does Braze enable real-time email triggers?
What personalization options are available in Braze email?
Does Braze support interactive email experiences?
How does Braze help marketers build email campaigns faster?
How does BrazeAI™ optimize email performance?

There's never been a better time to be a better marketer.™