WEBINAR|August 20, 2025

Unlock the Power Behind OfferFit by Braze: A Technical Deep Dive into AI Decisioning

Unlock the Power Behind OfferFit by Braze: A Technical Deep Dive into AI Decisioning
Michael Eldridge
Head of OfferFit AI Deployment, Braze
Kipp Johnson
Director, AI Solutions Consulting, Braze

Wednesday, August 20th, 2025 at 1pm PT / 4pm ET

AI is reshaping the marketing technology landscape. For marketers to stay ahead of the curve, they’ll need to understand what it can do and how it works.

Join Braze for a hands-on session where we’ll break down how our AI decisioning engine operates and how it helps enterprise brands achieve scalable, automated personalization. This technical demo is designed for marketers who want a deep dive into OfferFit by Braze and how AI decisioning really works.

You’ll learn:

• How OfferFit by Braze continuously tests and learns to optimize toward business goals

• What makes AI decisioning different from traditional A/B testing and rules-based systems

• How to integrate OfferFit by Braze into your existing tech stack and workflows


Be sure to stay tuned in throughout the event as we’ll be giving out prizes to attendees who answer our trivia questions the quickest!


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