VIDEO|January 29, 2021
When a company adjusts the messaging they send to their customers depending on the current physical location of each recipient, that’s location-based personalization. This kind of personalization makes it possible to reach the members of your audience who live in a particular place or region (or range of places or regions, for that matter) without bothering the rest of your customers with messages that aren’t relevant to them.
Learn how Amazon Web Services and the Braze customer engagement platform can having a transformative impact on user engagement, marketing efficiency, and our AI-driven future in this exclusive conversation with Tim Barnes, General Manager, AWS for Marketing and Advertising, and Matt McRoberts, SVP, Alliances, Braze.
Discover how Tiket.com uses Braze to drive personalised experience for their customers, and learn why Tiket.com has chosen Braze as their trusted partner for their current growth and beyond.
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