VIDEO|January 29, 2021

Mastering Location-Based Personalization

When a company adjusts the messaging they send to their customers depending on the current physical location of each recipient, that’s location-based personalization. This kind of personalization makes it possible to reach the members of your audience who live in a particular place or region (or range of places or regions, for that matter) without bothering the rest of your customers with messages that aren’t relevant to them.

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