VIDEO|January 29, 2021
Thoughtful brands pay attention to when and how often they’re connecting with customers—and measure these touches using a concept known as "marketing pressure." Marketing pressure refers to the quantity, timing, and pattern of a brand’s interactions with its customers. It’s a great lever for optimizing your marketing strategy and understanding your users better to boot.
Learn how Amazon Web Services and the Braze customer engagement platform can having a transformative impact on user engagement, marketing efficiency, and our AI-driven future in this exclusive conversation with Tim Barnes, General Manager, AWS for Marketing and Advertising, and Matt McRoberts, SVP, Alliances, Braze.
Discover how Tiket.com uses Braze to drive personalised experience for their customers, and learn why Tiket.com has chosen Braze as their trusted partner for their current growth and beyond.
Discover how MIFX utilizes Braze to optimise their customer engagement and gain insights into why MIFX has chosen Braze as their trusted partner for their current growth and beyond.
