VIDEO|January 29, 2021
High Value Actions are typically a set of actions that you can predict will set up customers to be valuable to your business in the long term. Start by segmenting users into engagement maps, then work out how to move these customer groups through their lifecycle using incentives, content, and customer education.
Learn how VSCO fuels growth by deepening use of technology and streamlining team practices for customer engagement.
Steve Rigby, Braze SME and Front Engineer, LTK, Mallory Evron, Marketing Operations Manager, Stash, Nisha Mehta, Senior Manager, Lifecycle Marketing, VSCO, Cat Arnold, Senior Customer Onboarding Manager II, Braze
Gareth Ballard, Vice President, Global Partnerships, Braze, Joel Debus, Marketing Automation Manager, Klarna, Celine Kristensen, Client Partner, Global Head of Growth, Wunderman Thompson MAP, Taylor Hoffmann-Subjack, Head of Personalized CRM Evolution
