Humanity in Action: What Customer Engagement Is, Why It Matters, And What You Need to Know

The world is only getting more crowded, busier, and more connected, with all kinds of distractions competing for consumers' limited attention. But the reality is, a lot of brands are struggling to keep up with the evolving technology landscape—and the changing consumer preferences and behaviors that come along with it.

Getting it right means having the right technology, the right data...and the right approach to collaboration. Brands today can thrive if they embrace the future: highly targeted, personalized “human” brand experiences supported by flexible teams and best-in-class technologies that can integrate seamlessly with each other and in real time. Getting there is possible, but it’s a lot faster if you have a guide.

Braze’s new eBook, Humanity in Action: What Customer Engagement Is, Why It Matters, And What You Need to Know, is that guide. Read on to get up to speed on:

• Digital Marketing 101—What You Need To Know
• The What, Why, How of Modern Customer Acquisition
• What Customer Engagement Is, Why It Matters, And What You Need to Know
• What Retention Really Means—And How to Make It Happen
• Mastering Customer Loyalty and Advocacy
• And more!