Key Things Every Brand Should Know About CCPA

In 2018, the enforcement of the European General Data Protection Regulation (GDPR) reshaped the data privacy landscape for businesses across Europe and worldwide. Beyond that, it has made consumer data privacy and security an essential topic for anyone who cares about customer engagement.

With the California Consumer Privacy Act (CCPA) scheduled to begin enforcement on January 1, 2020, the privacy revolution kicked off by GDPR has made its way to the US. This new legislation is a big topic, and it can be scary for brands—especially ones that still need to begin the work to become compliant. While Braze can’t provide legal advice to our customers or to anyone else, we can walk you through some of the main things you need to think about when it comes to CCPA and data privacy in general. Read on to get up to speed about:

• Why California passed CCPA
• What information brands have to disclose to consumers under CCPA
• Where companies should begin when it comes to CCPA compliance
• What penalties noncompliant brands face under CCPA
• And more...