The Forrester Wave™: Email Marketing Service Providers, Q1 2026

Braze has been named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q1 2026.

In the report, Forrester writes that “Braze has one of the strongest current offerings in the evaluation.” We earned the top score possible in the criteria of message composition, queries and segmentation, dynamic messaging, portfolio messaging, deliverability, and in-email innovation.

The report also recognizes Braze in several areas:

• Strength of current offering: Braze received one of the strongest scores in the “Current Offering” category among all vendors in the evaluation. Forrester writes that Braze customers praise our “ease of use, personalization, and development speed.”
• AI capabilities: Braze earns the top score possible in dynamic messaging, responsible AI, and in-email innovation. We see Braze at the forefront of AI innovation in email with products like BrazeAI Operator™ and BrazeAI Decisioning Studio™, which can generate entire branded emails from conversational prompts and bring 1:1 personalization to email campaigns.
• The power of community: Forrester recognizes the Bonfire Community, stating that it “outshines competitors” in providing a space for customers to share best practices and learn together.
• Demonstrated execution: Forrester reports that Braze has “a track record of delivering promised innovations,” and we believe this underscores our dedication to providing a customer engagement platform that keeps brands at the cutting edge of email marketing.

Access the full report to learn more.

*The Forrester Wave™: Email Marketing Service Providers, Q1 2026, Shar VanBoskirk, March 2026.

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