3 min read
Yellow Balloon Tour Turns Fragmented Campaigns Into Cohesive, Revenue-Driving Experiences
Yellow Balloon Tour was trying to do too much with too little cohesion. Their marketing efforts—spanning multiple channels—were overwhelming customers because they were so fragmented. Campaigns were clunky, disconnected, and failing to deliver value. Combine that with the requirements of travel marketing, where a customer’s journey extends past the checkout, and the cracks in their strategy became impossible to ignore.
Braze provided the tools and structure Yellow Balloon Tour needed to simplify their marketing. By consolidating technology partners and automating campaigns, they created a more cohesive strategy that felt smarter and more connected. The result? Thoughtful, data-driven customer engagement that worked for their team and audience alike.
Partnering with Braze transformed Yellow Balloon Tour’s marketing approach. Conversions increased, revenue grew, and the marketing team had more freedom to focus on creative projects instead of manual processes. By unifying their efforts, the company exceeded their customers’ expectations and built engagement into a core strength for the brand.
PRODUCTS USED
BY THE METRICS
3-4X
Clicks on messaging
10X
Time saved per campaign
Since 2001, Yellow Balloon Tour has been rewriting the rules of travel in South Korea. The company has made premium travel experiences more accessible while keeping customers at the heart of everything they do. With over 102 million travelers served in 2023 and back-to-back wins as Brand Travel Agency of the Year, Yellow Balloon Tour is growing fast and shaping the future of customer-first travel.
Elevating guest experiences with a high-touch strategy
When post-pandemic travel surged, Yellow Balloon Tour went all-in, ramping up their marketing to meet demand. But the flood of campaigns, coming from siloed technology providers,—delivered across push notifications, web messages, and emails—quickly became overwhelming. Customers felt like they were being hit from all sides and the team struggled to track who had received what. Fatigue set in, and engagement plummeted.
Travel marketing doesn’t follow the same playbook as Retail. It’s not just about a single transaction; it’s about building trust over multiple touchpoints, from pre-booking research to post-trip follow-ups. For Yellow Balloon Tour, without a cohesive strategy and platform to achieve it, this multiple and fragmented messages across each step of the customer journey turned into chaos.
A smarter approach with Braze
Braze helped Yellow Balloon Tour organize their marketing efforts and create campaigns that felt cohesive and impactful.
Automated cross-selling campaigns
With event-triggered workflows, Yellow Balloon Tour turned cross-selling into a streamlined process. Customers browsing flights received timely nudges to book, while buyers got tailored recommendations for add-ons like hotels or tours. These campaigns weren't just effective, they let marketers work more efficiently and freed up the team to focus on strategy and growth.
Personalized recommendations built on search data
The team didn’t stop there. By tracking customer search behaviors, they triggered campaigns that responded to individual preferences in real time. Braze Connected Content powered recommendations using a combination of captured search terms and a recommendation algorithm. These messages, designed with Braze Liquid, dynamically adapted to each customer’s unique needs, ensured relevance. Automated A/B testing eliminated inefficiencies, giving the marketing team more time to analyze response rates and optimize.
Measurable Impact
This transformation wasn’t just about streamlining operations—it was about creating more cohesive connections. Yellow Balloon Tour didn’t just engage with their audience.
The team's outcomes:
- Automated recommendations effectively turned browsers into buyers, driving a significant increase in conversions.
- Cross-selling campaigns became a reliably, boosts overall revenue.
- Consolidating tools and processes freed the team to focus on creativity and strategy, making efficiency the new norm and allowing for more cohesive experiences
Looking Ahead
Yellow Balloon Tour isn’t slowing down. With Braze as their partner, they’re planning to push customer engagement even further. Next up they plan to explore:
- Gamified experiences designed to make every interaction exciting.
- AI-powered messaging that adapts to individual needs in real time.
- Expanding omni-channel campaigns to meet customers wherever their journey starts.
“Smarter marketing isn’t about doing more—it’s about doing better. With Braze, we’re not just reaching our audience; we’re building relationships that last.”
Eunsung Kim
CRM Team Manager, Yellow Balloon TourKey takeaways
- Streamline marketing channels. Consolidating tools and platforms reduces complexity, prevents customer fatigue, creates more cohesive experiences, and frees up teams to focus on strategy instead of juggling multiple systems.
- Personalization drives results. Using real-time data to create tailored messages ensures campaigns resonate with individual customers, improving engagement and conversion rates.
- Automation amplifies impact. Automating engagement for use cases such as cross-selling and recommendations allows marketers to scale efforts without sacrificing quality or precision.
- Innovation doesn’t stop. Investing in tools that adapt to evolving needs—like AI-driven messaging or gamified experiences—helps companies stay ahead of customer expectations.
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