Be Absolutely Engaging.™
BrazeAI™
BrazeAI™ empowers you to work smarter in crafting, scaling, and adapting memorable experiences that foster stronger relationships between your brand and your customers.
Engage real customers with artificial intelligence.
Craft brilliant experiences
Create authentic brand experiences at scale and tailor content, recommendations, and customer journeys that resonate for every user.Work smarter
Save time and costs on routine or repetitive tasks and spend more time driving the strategies that are most important to your brand.Achieve better results
Optimize, automate, and personalize powerful experiences for every one of your customers that drive better outcomes for your brand.Deliver brilliant customer experiences with the world’s smartest marketing advisor.
Craft brilliant experiences
Personalize experiences at scale.
Identify, target, and engage customers based on their likelihood to purchase or perform any other high value action.
Match each customer with the message copy, creative, channel, or offer they are most likely to engage with.
Reduce costs and prevent churn by identifying and sending messages to the users who most need to hear them.
Craft brilliant experiences
Recommend the right items for every customer.
Drive better outcomes by highlighting personalized items based on each customer’s behavior and purchase history.
Have Braze learn more about your customers and your brand with out-of-the-box AI item recommendations. Easily plug recommendations into any campaign, on any channel.
Easily sync the outputs of your in-house predictive or recommendation models into Braze for actioning across channels.
Work smarter
Automate routine tasks and drive greater value.
Reduce dependencies and internal bottlenecks by creating message-ready graphics quickly with the Dall-E Image Generator.
Spend less time on routine copywriting tasks and focus more on making your message heard.
“I felt like I always used the same words, the same expressions, the same concept. With the AI Copywriting Assistant, I can find a way to talk about the same concept using different words. And, it provides inspiration to develop new approaches.”
Raffaella Accogli
Global CRM Manager, Activation – TheFork
Work smarter
Feel confident in campaigns.
Ensure your messages are customer-ready with an AI-powered editor that checks messages for appropriate content, structure and language.
Take the guesswork and wasted effort out of decision-making using automated experimentation designed to drive you towards the best version sooner.
Use generative AI to build SQL reports and unlock granular insights from plain text prompts.
Achieve better results
Test and optimize every step of every customer journey.
Apply ML-powered experimentation at every step of the journey and test timing, copy, channel, images, journeys, and more to create winning experiences.
Send users the content they love, on the channels they use most, at the times they are the most likely to engage.
Carry out sophisticated, statistically-significant testing strategies with a single click.
