Be Absolutely Engaging.™
Reporting and analytics
Uncover insights, analyze performance, and find winning strategies across the customer journey.
See how customer engagement is moving the needle for your brand.
Measure journey performance
Gain a holistic view of your customer and improve performance on every channel.Easily report business impact
See how your efforts drive incremental conversions, revenue, retention, and other key business metrics.Gain deeper engagement insights
Uncover interesting insights with flexible tools that enable you to get answers fast and double down on winning strategies.Visualize engagement across the customer journey.
Measure journey performance
Uncover success across channels at a glance.
Track sends, opens, clicks, impressions, unsubscribes, revenue, and other conversion rates effortlessly.
View and compare performance across channels, track trends, and monitor key metrics all in one place.
Understand how your mobile, email, and web audiences are growing every month, quarter, and year.
Easily report business impact
Track your key business metrics.
Measure the impact of your campaigns and journeys on key conversions with a customizable dashboard that can be sliced and diced based on channel and last touch attribution.
Identify where drop off is occurring in your funnel and take action to fix any leaky bucket.
Show how your overall customer engagement efforts have driven incremental conversions using global holdout groups.
Understand how your campaigns and journeys keep customers engaged and coming back for more.
Gain deeper engagement insights
Deeply understand your customers.
Unify first-party data from any source to understand and act on real-time and historical preferences, behaviors, conversion likelihood, and interactions across channels.
Identify, target and engage customers based on their likelihood to purchase or perform any other high value action.
Tap into 100+ out-of-box filters or use plain text prompts to build audience segments that are primed to engage—all without needing your technical team.
Gain deeper engagement insights
Find the answers to all your customer engagement questions.
Use generative AI to build SQL reports and unlock granular insights from plain text prompts.
Compare the impact of multiple campaigns or journeys in one view to pinpoint top-performing strategies.
Find winning channel combinations, timing, message copy, creative, and more.
Continuously stream customer engagement and behavior data from Braze to your business intelligence and data visualization tools for deeper analysis.
